December 3, 2008

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News

FTC settles CAN-SPAM dispute

Dianna Dilworth July 22, 2008

Spear Systems Inc. and its officers Bruce Parker and Lisa Kimsey have settled a case brought against them by the Federal Trade Commission, which claimed that the defendants sent unsolicited e-mail for weight loss supplements.
 

VerticalResponse and Panther Express partner

Dianna Dilworth July 21, 2008

E-mail marketing services firm VerticalResponse has partnered with content delivery services firm Panther Express. Under the terms of the deal, Panther Express will power the content delivery network for VerticalResponse's communications.
 

Blue Sky partnership adds live chat to e-mail marketing

Dianna Dilworth July 16, 2008

E-mail marketing services firm Blue Sky Factory has partnered with e-commerce service firm Velaro Inc. to integrate live chat technology into e-mail marketing campaigns.
 

Web exclusive feature: 5 tips on how to improve your e-mail subject line testing

Sharon Goldman July 16, 2008

Working to improve your subject lines - and your test results - is an important ongoing task for e-mail marketers, say experts. Five industry pros share their top tips.
 

Columns

Inbox Insider: For CAN-SPAM compliance, sooner is better

Dianna Dilworth July 22, 2008

Welcome to Inbox Insider, a new column in DMNews focusing on the e-mail space. This week's edition will look at the new CAN-SPAM rules that have taken effect. On July 7, the Federal Trade Commission's updates to CAN-SPAM went into effect, requiring the opt-out process to be a one-step process.
 

Analyze your open rate

Dan Forootan, president, StreamSend Email Marketing July 22, 2008

E-mail marketers often spend a lot of time analyzing their bounce rates to discover delivery problems. While bounces should always be noted, not enough senders closely monitor their open rate. Bounce data does not reveal whether your messages are going to the inbox or the bulk/junk folder.
 

Lists and Databases

InvestorFriends.com E-mail files

July 16, 2008

E-mail - InvestorFriends.com E-mail files - The Information Refinery - Description: This file contains investorsand speculators who subscribe to e-newsletters and seek editorial infor­mation and content related to stock investing, precious metals, commodities, foreign currencies and real estate.
 



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