October 8, 2008

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Today's News

Draftfcb cuts New York staff

Lauren Bell July 17, 2008

Draftfcb's New York office laid off 47 employees this week, citing "shifts in client spending" and a need to "better align with current client assignments" as the reason for the cuts.
 

CEO of Penton Media to step down

Chantal Todé July 17, 2008

In a letter to employees July 17, Penton Media CEO John French said he will be leaving his position. French and the firm's board of directors feel that his leaving "is truly the next step in a significant transformation which is already well under way across the organization," the letter said.
 

Google sued for alleged improper advertising

Ellen Keohane July 17, 2008

Boston-based attorney Hal K. Levitte has brought a case against Google for allegedly charging him improperly for advertising on "low-quality" parked domain and error page Web sites.
 

Summit acquires WiesnerMedia Financial Group

Lauren Bell July 17, 2008

Summit Business Media, publisher of Life Insurance Selling, American Agent and Broker, Wealth Manager and other b-to-b titles for the insurance, investment and professional services industries, has acquired WiesnerMedia's Financial Group for an undisclosed sum.
 

Visant launches new division

Bryan Yurcan July 17, 2008

Visant Corp., a provider of direct marketing and publishing services, has launched Visant Marketing Services (VMS). VMS will combine consulting services, technology and data collection capabilities, according to the company.
 

Complex Media Network list available

July 17, 2008

Specialists Marketing Services has introduced the Complex Media Network List to the market. Complex Media Network is an online destination for 20-something male consumers.
 

Web exclusive feature: 5 tips on how to improve your e-mail subject line testing

Sharon Goldman July 16, 2008

Working to improve your subject lines - and your test results - is an important ongoing task for e-mail marketers, say experts. Five industry pros share their top tips.
 

In This Week's Print Edition

Creative campaigns from Gore-Tex, Levi's and JG Wentworth

July 14, 2008

Gore-Tex consumers burn rubber with contest for footwear brand, Levi's online contest fashions results, and JG Wentworth DRTV ad sings praises of targeted marketing.
 

Breastcancer.org looks at search in Web site revamp

Dianna Dilworth July 14, 2008

Searching for a treatment for breast cancer is an emotional experience — not a time for a frustrating search. So, when it was redesigning its Web site, nonprofit Breastcancer.org took that to heart as part of its overall rebranding. The new site is intended to make its research and resources about breast cancer easier for its audience to use.
 

Today's lists and databases

Non-Profit Clubs and Organizations

July 18, 2008

New List - Non-Profit Clubs and Organizations - Mazzone Marketing Group LLC - Description: This file contains nonprofit tax-exempt clubs, organizations, institu­tions, societies and associations across the country. Administrators and execu­tive directors are available.
 

Alternative Lifestyles

July 18, 2008

New Selects - Alternative Lifestyles - Charles Moore Associates - Description: This file contains individu­als who prefer alternative lifestyles and community living, such as counterculture types, nonconformists, and independent minded people.
 

Consumer Canadian Residents

July 18, 2008

New List - Consumer Canadian Residents - eTargetMedia.com Inc. - Description: This list contains Canadian online consumers who have asked to be contacted via e-mail with various consumer offers that meet their inter­ests. These prospects have provided geographic and demographic informa­tion and are responsive to a variety of marketing promotions.
 

Daily Online Media Responders

July 18, 2008

New List - Daily Online Media Responders - Lighthouse List - Description: This file contains an Internet responder audience that is self-reported from online registrations. These consumers have an interest in products and information relating to travel, enter­tainment and shopping.
 

Classifieds




Web Business Analyst
Senior Retention Manager

Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html


Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



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