Susan G. Komen for the Cure, a foundation focused on finding a cure for breast cancer, will use Convio applications for fundraising, advocacy, marketing, constituent relationship management and other online applications at all of its offices.
In a move designed to enhance its database marketing capabilities, interactive marketing services provider Acxiom has acquired the database marketing solutions division of ChoicePoint Precision Marketing LLC, a subsidiary of ChoicePoint Inc.
Lead management firm Marketo has released its new on-demand software as a service (SaaS), Marketo Lead Insight for Sales, which it says allows marketing and sales teams to more easily identify and interact with sales leads.
Digital agency Digitas recently enlisted Communispace, a company which creates private online communities to connect businesses and customers, to help optimize InterContinental Hotels Group's loyalty program through the power of consumer feedback. The responses have led to specific changes at IHG, including in their customer materials.
Century21 Real Estate LLC is leveraging its strong brand with new interactive tools to make real estate easier for consumers to find. The real estate franchise has launched a new Web site to make it easier for house hunters to manage their shopping profiles.
By Jeffrey Henning, chief strategy officer, Vovici July 16, 2008
It's a Web 2.0 world, and CRM has to live in it. Originally, CRM was all about centralizing customer information; that is, recording all customer interactions in one place for easy reference. It's easy to forget how revolutionary that is, but I can remember frustrating phone calls to customer service representatives who clearly did not have access to all my information.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
Jeff Williams, senior marketing analyst, DMW Worldwide LLC July 16, 2008
Chances are your organization has already made a significant investment in the IT infrastructure needed to support a marketing database. To maximize the return on your investment and truly unlock the power of database marketing, the next step is to implement a database analytics program that will return measurable and actionable results.
