August 20, 2008


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News

Godfather's Pizza brings ordering to the inbox

Dianna Dilworth July 15, 2008

Food chains Godfather's Pizza, Not Your Average Joe's and Tenderjacks have all partnered with online marketing firm Fishbowl to let consumers order food using e-mail or mobile phone.
 

Prospectiv debuts Eversave Travel newsletter

Dianna Dilworth July 14, 2008

E-mail marketing firm Prospectiv has debuted a new travel newsletter for its Eversave online property called Eversave Travel. The newsletter lets consumers sign up to receive information about travel via e-mail.
 

Xerox selects SubscriberMail

Dianna Dilworth July 10, 2008

Xerox Corporation has selected e-mail services firm SubscriberMail to manage its e-mail marketing program. SubscriberMail will function as Xerox's e-mail marketing agency, working with the brand on its e-mail strategy, content creative, delivery, message tracking and analysis.
 

EBay, PayPal, Gmail partner on fraud prevention

Bryan Yurcan July 11, 2008

EBay and PayPal have announced a collaborative effort with Google's webmail service Gmail to better protect consumers against fraudulent e-mails and phishing attacks.
 

DMNews' Essential Guide to E-mail Marketing

Five compelling reasons to centralize your e-mail

Tricia Robinson Pridemore is vice president, market and product strategy, StrongMail November 15, 2007

An effective e-mail marketing strategy should take a holistic approach that includes all e-mails sent to the customer, whether marketing, customer service or transactional. However, this can be a daunting undertaking for companies that aren't structured that way.
 

The DMNews Essential Guide to E-mail Marketing is now online

October 29, 2007

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Click on the image or headline to download it.
 

Column


Transactional e-mail can keep them coming back for more

Barry Abel, VP of field operations, Message Systems July 15, 2008

Your e-mail marketing and customer relationship campaigns are spot-on. Your Web site is a shopper's dream. You've done everything right to garner customer loyalty and repeat sales, right? Maybe not. There's an often overlooked element of customer communication that has the potential to bring your customers back for more again and again: The transactional e-mail message.
 

Lists and Databases


InvestorFriends.com E-mail files

July 16, 2008

E-mail - InvestorFriends.com E-mail files - The Information Refinery - Description: This file contains investorsand speculators who subscribe to e-newsletters and seek editorial infor­mation and content related to stock investing, precious metals, commodities, foreign currencies and real estate.
 



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