October 16, 2008

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Today's News

Vertis files Chapter 11

Bryan Yurcan July 15, 2008

Insert and direct mail printer Vertis Communications has announced that it will file for Chapter 11 bankruptcy as part of its prepackaged reorganization plan to merge with competitor American Color Graphics.
 

BBDO acquires Barefoot

Dianna Dilworth July 15, 2008

The 15-year-old agency will become part of BBDO North America and a member of the Proximity Worldwide Network, BBDO's global direct and digital marketing network.
 

Sears looks to social network for back-to-school campaign

Chantal Todé July 15, 2008

Sears' back-to-school campaign this year has a bigger social networking push than in previous years, including YouTube, Facebook and MySpace tie-ins. "Expanding our marketing strategy into the online world of user communities and social networking is a critical means of developing engagement and brand loyalty within the youth demographic," said Richard Gerstein, SVP and CMO at Sears, in a statement.
 

ABCSearch launches human-assisted search engine Scour.com

Ellen Keohane July 15, 2008

Pay-per-click search network ABCSearch has launched Scour.com, a new human-assisted search engine. "With the contributions from Scour users, I'm looking forward to a highly refined search engine with more relevant results, said Daniel Yomtobian, president and CEO of ABCSearch, which will be the exclusive sponsored listing provider for the search engine.
 

Consumer magazine launched for timeshare owners

Lauren Bell July 15, 2008

Perspective International Ltd. launched a new magazine, Owners Perspective, on July 10 to cater to timeshare and fractional owners worldwide.
 

Aromatherapy list on the market

July 15, 2008

ListBargains has released the Conscious Consumers Aromatherapy list to the market. These prospects are individuals that use scents as a relaxation technique, including candles, incense and scented oils, to lead a more balanced lifestyle.
 

In This Week's Print Edition

Web Exclusive: "Conference Call" with Digitas, InterContinental Hotels Group and Communispace

Kevin McKeefery July 09, 2008

Digital agency Digitas recently enlisted Communispace, a company which creates private online communities to connect businesses and customers, to help optimize InterContinental Hotels Group's loyalty program through the power of consumer feedback. The responses have led to specific changes at IHG, including in their customer materials.
 

Market to Uncle Sam

Mary Elizabeth Hurn July 14, 2008

The US government spends trillions of dollars on products and services each year. Mary Elizabeth Hurn explores how to target the right decision makers.
 

Lifestyle segments offer prime targets

July 14, 2008

Lists that focus on lifestyle can reap big results, from the gay and lesbian market and DINKs to Catholics and the military. Four experts show you how to reach these segments.
 

Today's lists and databases

Cyber Cucina Buyers

July 16, 2008

New List - Cyber Cucina Buyers - LMS Marketing Solutions - Description: This file contains buyers who frequent CyberCucina.com, which offers culinary items, kitchen accesso­ries, and beauty products. These upscale buyers will respond to a variety of direct mail opportunities including catalogs, travel, gifts, collectibles, general mer­chandise and home décor.
 

EMS Product News

July 16, 2008

New List - EMS Product News - MeritDirect - Description: This file contains people who receive EMS Product News (formerly Emergency Medical Product News), a product resource for EMS professionals. It is a controlled circulation publication published by Cygnus Business Media. EMS Product News is a bimonthly maga­zine reaching EMS decision makers.
 

PrizeAmerica Sweepstakes Entrants

July 16, 2008

New List - PrizeAmerica Sweepstakes Entrants - Adrea Rubin Management - Description: This file contains people who have entered a free Internet sweep­stakes, PrizeAmerica. These participants have an average age of 42 with a median household income of $50,000.
 

Global Giving Donors

July 16, 2008

New List - Global Giving Donors - Fasano & Associates - Description: This file contains donors that have donated to charities all over the world and are committed to support­ing various causes to make their world a better place. These include political, environmental, humanitarian, education, health, Jewish and Catholic donors.
 

Classifieds




Web Business Analyst
Senior Retention Manager

Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html


Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



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