July 15, 2009

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Today's News

Yahoo rejects Microsoft and Icahn's proposal

July 14, 2008

Yahoo has rejected a joint proposal from Microsoft and investor Carl Icahn to acquire Yahoo's search business and to restructure the company. Microsoft and Icahn, who has launched a proxy fight against Yahoo, made the proposal on July 11.
 

Judge rules in favor of eBay in Tiffany's suit

July 14, 2008

A federal judge in US Southern District Court of New York has ruled in favor of on online auction house eBay in a lawsuit filed by jeweler Tiffany & Co. The suit claimed that eBay had not done enough to prevent the sale of counterfeit Tiffany jewelry on its Web site.
 

United eWay, CreateHope combine to form new for-profit company

July 14, 2008

United Way and CreateHope Inc. have combined their community involvement services to form Truist, a new for-profit company offering an integrated, strategic approach to planning, tracking and management of global employee and community involvement initiatives.
 

NaraStyle picks Steve Greenblatt Creative for direct efforts

July 14, 2008

NaraStyle LLC has hired Steve Greenblatt Creative of Dayton, OH, for its direct marketing efforts. NaraStyle imports totes, gift bags and fashion handbags made of jute, a vegetable fiber.
 

Prospectiv debuts Eversave Travel newsletter

July 14, 2008

E-mail marketing firm Prospectiv has debuted a new travel newsletter for its Eversave online property called Eversave Travel. The newsletter lets consumers sign up to receive information about travel via e-mail.
 

Kitchen DRTV buyers list available

July 14, 2008

Gnames Media Group has announced the Ronco Kitchen Buyers list to the market. These buyers have purchased Ronco kitchen products through infomercials. The majority have purchased the Showtime Rotisserie and Cooking Oven over the past 12 months.
 

In This Week's Print Edition

Web Exclusive: "Conference Call" with Digitas, InterContinental Hotels Group and Communispace

July 09, 2008

Digital agency Digitas recently enlisted Communispace, a company which creates private online communities to connect businesses and customers, to help optimize InterContinental Hotels Group's loyalty program through the power of consumer feedback. The responses have led to specific changes at IHG, including in their customer materials.
 

Print Central

July 14, 2008

Centralizing direct mail production can maximize marketing efficiency, Chantal Todé reports.
 

Nike kicks up soccer shoe campaign in Hong Kong

July 14, 2008

Looking to capitalize on the enthusi­asm around the recently completed Euro 2008 Tournament soccer championship, Nike is kicking out a mobile camera push to promote a new cleat, dubbed the T90 boot, through an interactive mobile and out-of-home marketing campaign in Hong Kong.
 

Today's lists and databases

Private Yacht Owners of America

July 15, 2008

New Selects - Private Yacht Owners of America - Acton International Ltd. - Description: This file contains owners of private yachts in the US. Most of these executives use their boats for entertain­ing clients and friends. This list comes from public records, self-registration sites on the Internet, and direct mail responses. The information is verified each quarter by telephone.
 

Trailer Life Magazine

July 15, 2008

New List - Trailer Life Magazine - Names and Addresses - Description: This file contains readersof Trailer Life magazine, a monthly pub­lication for trailer enthusiasts. Readers of this magazine generally have enough disposable income to enjoy a life of travel and recreation.
 

SMS/Text Messaging Masterfile

July 15, 2008

New List - SMS/Text Messaging Masterfile - Take 5 Solutions - Description: This file contains users of SMS and text messages. Text messaging, as a marketing channel, is predicted to reach a total industry spend of $2.2 billion by 2012, according to Jupiter Research.
 

Auto Database

July 15, 2008

New List - Auto Database - Infinite Media - Description: This file contains automo­bile year and model information. Market­ers can reach car buyers based on car make, year and model.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York
Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



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