September 5, 2008

Today's News

Acxiom acquires ChoicePoint's database marketing solutions division

Chantal Todé July 11, 2008

In a move designed to enhance its database marketing capabilities, interactive marketing services provider Acxiom has acquired the database marketing solutions division of ChoicePoint Precision Marketing LLC, a subsidiary of ChoicePoint Inc.
 

Yahoo opens up its search algorithm

Ellen Keohane July 11, 2008

With the goal of fostering more innovation in search, Yahoo has released a new open Web services platform called BOSS (build your own search service) that allows third parties to access its search technology infrastructure.
 

EBay, PayPal, Gmail partner on fraud prevention

Bryan Yurcan July 11, 2008

EBay and PayPal have announced a collaborative effort with Google's webmail service Gmail to better protect consumers against fraudulent e-mails and phishing attacks.
 

Yahoo Games partners with Double Fusion and NeoEdge Networks

Ellen Keohane July 11, 2008

Yahoo Games has partnered with game ad firms Double Fusion and NeoEdge Networks to offer ad-enabled, downloadable, casual games to users of its site.
 

Nursing seminar attendees list on the market

July 11, 2008

Walter Karl is now managing the PESI Healthcare Nursing Seminar Attendees list. PESI Nursing Seminars provides current continuing education programs for medical professionals in all specialties.
 

In This Week's Print Edition

Bertelsmann's Direct Group bought by Najafi

Chantal Todé July 11, 2008

Najafi Companies, a private investment firm, has agreed to acquire Bertelsmann AG's Direct Group North America, one of the largest direct marketers of books, DVDs and recorded music. Direct Group includes such brands as Columbia House and the Book-of-the-Month Club.
 

Today's lists and databases

Blair Home Blow-In Program

July 14, 2008

Inserts - Blair Home Blow-In Program - The Millard Group - Description: This file contains mostly female buyers of home products such as comforters, quilts, bathroom fittings, cookware, curtains, accessories, and home décor. Most of these brand-loyal buyers are married.
 

Jog On Runner's Masterfile

July 14, 2008

New List - Jog On Runner's Masterfile - List Connection Inc. - Description: This file contains runners who buy specialty apparel made for their hobby, subscribe to magazines or belong to clubs and associations.
 

Bottom Line Women's Health Newsletter

July 14, 2008

New List - Bottom Line Women's Health Newsletter - Boardroom.com - Description: This file contains women age 55 and over who receive The Best of Mainstream and Natural Medicine monthly newsletter from Bottom Line Publications.
 

US Student Resources

July 14, 2008

New List - US Student Resources - eTargetMedia.com Inc. - Description: This file contains parents of college-bound high school students interested in education and loan infor­mation, college students interested in financial aid, and adults interested in online education classes or those who have already finished their courses and are just starting out on new career paths. This list is composed entirely of custom­ers who have opted in, and is primarily sourced through online registration and survey response.
 

Classifieds


Modern State of the Art Fulfillment Center
 
Tilt tray conveyor & racking system
230,00 sf with 150-car parking
Generous loading - discounted rental rate


800-579-2372
www.cbre.com/69clendening


Account Coordinator


Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred.

Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email.

Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com

CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.

THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



In This Issue

Online Exclusive Feature

Viral videos hit their targets

Direct and interactive tactics are helping videos become viral sensations. Click here to read. 

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