May 23, 2012


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Avoiding common email marketing mistakes will ultimately drive better campaign ROI.
 

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Google's new privacy policy will share user data across products

Google's new overarching privacy policy will allow the company to share user data gathered from services including YouTube, Gmail, Picasa and the Google search engine, the company said in a new privacy statement.
 


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Essential Guide to Email Marketing

Call for submissions: Essential Guide to Database Marketing

Direct Marketing News is seeking submissions for the 2012 Essential Guide to Database Marketing, which will be published April 1.
 

2011 Essential Guide to Email Marketing

The 2011 Essential Guide to Email Marketing is now available for $19.95 as a pdf. Click above to download.
 

This month's issue


AT&T CMO heralds targeted approach

Insurance marketers leverage targeted marketing

Despite rewards, some brands fail to send targeted emails

"Like" us on Facebook to check out our Targeting Video Series







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