July 15, 2009

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Today's News

Axe brings search to TV

July 10, 2008

Axe, Unilever's line of men's body products, and BrightLine iTV Marketing Specialists, Axe's partner since 2005, have developed a new interactive television initiative. The campaign incorporates video on-demand bookmarking, a Verizon FiOS technology that allows users to flag digital shorts touting Axe's new Proximity products, which are targeted toward young professionals, and come back to them.
 

AvalonBay selects Stein Rogan & Partners for Internet marketing

July 10, 2008

AvalonBay Communities, a real estate investment trust, has selected ad agency Stein Rogan & Partners for its social marketing and Web 2.0 efforts, as well as its local search marketing.
 

Autism Partnership names S3 AOR

July 10, 2008

S3 has been named agency of record for Autism Partnership, a nonprofit providing intensive behavior intervention for children with autism and their families. S3's responsibilities will include integrated marketing, PR and fundraising efforts to expand awareness of and support for Autism Partnership, which was founded in 1994.
 

Wholesale Tools uses product targeting

July 10, 2008

Michigan-based Wholesale Tools Company, which specializes in brand name tools for consumers and industry, has partnered with Sitebrand, an e-commerce software company, with the goal of targeting specific segments of customers, and targeting marketing offers to specific geographic locations.
 

Xerox selects SubscriberMail

July 10, 2008

Xerox Corporation has selected e-mail services firm SubscriberMail to manage its e-mail marketing program. SubscriberMail will function as Xerox's e-mail marketing agency, working with the brand on its e-mail strategy, content creative, delivery, message tracking and analysis.
 

Lighthouse offers new lead program on b-to-b directory

July 10, 2008

BusyBeaver.biz, a b-to-b directory from Lighthouse List Company, will offer a new sales leads program starting this month. The b-to-b database has 42 million records of contact names associated with a business, and 24 million unique businesses, said Mark Traverso, VP of Lighthouse Lists.
 

In This Week's Print Edition

Luvs for Momsense

June 30, 2008

Procter & Gamble is asking moms to take a stand on protecting their children — from diaper leaks. In a "Stand up, speak out" campaign, the company is promoting its Luvs diaper brand using banner ads, online video, print, radio and TV.
 

Toolbox: Sending large files, using new media and using databases in slow economy

June 30, 2008

Sending large files in the wake of rising delivery costs; using databases to minimize the effects of the slower economy and using webcasts, videos and podcasts
 

Today's lists and databases

The Company Store Shoppers

July 11, 2008

New Selects - The Company Store Shoppers - Belardi/Ostroy ALC LLC - Description: This file contains custom­ers of The Company Store, which offers down comforters and pillows, designer ensembles, sheet sets, duvet covers, and children's designs. Age range of buyers is 35 - 54, and average income is $90,000.
 

TV Infomercial Home Product Buyers

July 11, 2008

New List - TV Infomercial Home Product Buyers - Global Village Marketing& Data Services Inc. - Description: This file contains individu­als who have purchased products from television infomercials. Names are avail­able on a weekly basis and are no more then two weeks old on a weekly hotline.
 

Travel Responder

July 11, 2008

New List - Travel Responder - Lighthouse List - Description: This file contains individu­als who are 100% self-reported from online travel registrations. These are consumers who have a known interest for travel.
 

Power Donors

July 11, 2008

New List - Power Donors - Macromark - Description: This file contains individu­als who have contributed to two or more causes within the past few months. This file allows marketers to select specific donation ranges as well as monthly hotline giving mailers.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com



CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York
Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.


In This Issue

Online Exclusive Feature


Problem Solver:  "How can I integrate social media with my e-mail marketing program?"

Nicholas Einstein, director of strategic and analytic services at Datran Media, has some ideas for how marketers can integrate social media with their e-mail marketing programs, driving incremental revenue while creating positive customer experiences. Click here to read.


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