Erica DePalma, VP of digital marketing at Media Horizons, a marketing services company, discusses her new role and the potential impact of SOPA and PIPA legislation.
Chief marketing officers want greater influence in business strategy and to improve their understanding of technology, according to a new global CMO survey by Heidrick & Struggles and Forrester Research.
The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising.
Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model, said Charlie Taylor, the car company's general manager of digital marketing, on Jan. 19. Volkswagen worked with digital agency AKQA to create the app.
Although yesterday's widespread Web protest against SOPA and PIPA changed some lawmakers' minds, the Orwellian legislation isn't quite dead.
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