May 23, 2012


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The Ultimate Email Marketing Guide: Event-Triggered Alerts

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Inside Email

Q&A: Kristin Hambelton, VP of marketing at Neolane

Kristin Hambelton, VP of marketing at Neolane, a marketing technology company, discusses email spending growth rates and the dangers of over-mailing.
 

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Forrester: CMOs want more influence and better tech knowledge

Chief marketing officers want greater influence in business strategy and to improve their understanding of technology, according to a new global CMO survey by Heidrick & Struggles and Forrester Research.
 

This month's issue



App developers enable marketers to gamify

Battle of the brands: Sears vs. Walmart

Direct drives donations to nonprofits






2011/12 Pharmaceutical Marketers Directory


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Essential Guide to Email Marketing

Call for submissions: Essential Guide to Database Marketing

Direct Marketing News is seeking submissions for the 2012 Essential Guide to Database Marketing, which will be published April 1.
 

2011 Essential Guide to Email Marketing

The 2011 Essential Guide to Email Marketing is now available for $19.95 as a pdf. Click above to download.
 

Improve email response rates with timing and relevancy

Stephanie Miller, Aprimo

Customers and prospects seem to have less patience than ever. Email marketers need to cut through the clutter.
 



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