Epsilon's Abacus has released its Near-Term Value (NTV) tool to give marketers better insight to a prospect's short-term potential. NTV is also designed to help marketers determine how much to spend to acquire new customers, which channels reach the customers with the highest value and the best customers for test strategies and modeling.
My Community Rewards, a card program that donates earned rewards to community nonprofits, has tapped MediaNet Group Technologies Inc.' BSP Rewards subsidiary to build an online mall and affinity platform for members.
Alterian, a provider of integrated marketing platforms, has acquired Web content management company Mediasurface for $35.6 million. Mediasurface offers content management and executions for Web sites, as well as corporate intranets, extranets and social media networks.
Southwest Airlines is looking for a new agency to work on its Rapid Rewards loyalty program. The initial search involved more than 20 companies, according to Chris Mainz a public relations representative for the airline.
The Internet has forever changed the way all companies do business. This has been especially true for small and midsize retailers (SMRs). Internet business can be a blessing and a curse. On one hand, it gives SMRs the same reach as the large chain stores and because of this allows them to compete more successfully. Unfortunately, these smaller companies are often ill-equipped to face all of the challenges that coincide with taking the business beyond bricks-and-mortar.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
Geoff Sherman, Sr. Manager, Wal-Mart Financial Services July 09, 2008
Author Robert Burns once wrote that "the best laid plans of mice and men oft go awry" — and that can be the case when it comes to analytics. Without proper planning and organizational engagement, it can be difficult to secure funding and resources needed for analytics.
