September 8, 2008

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Today's News

President/CEO out at Charming Shoppes

Chantal Todé July 09, 2008

Charming Shoppes Inc.'s president and CEO, Dorrit J. Bern has resigned effective immediately. "Dorrit and the board agreed that now is the appropriate time for a change in leadership of the company," said Alan Rosskamm, chairman of the board and interim CEO, in a statement.
 

M&A dollar volume drops 26% in first half

Chantal Todé July 09, 2008

The transactional dollar volume for the merger and acquisition activity in the marketing, advertising and digital media industries declined 26% during the first half of 2008 for a total of $19.7 billion, according to investment bank Petsky Prunier's Deal Notes.
 

Peace Corps retains BBDO Atlanta

Dianna Dilworth July 09, 2008

The Peace Corps has retained BBDO Atlanta for its advertising responsibilities, after its five-year contract expired and a review process was required by the government. The review process for the nonprofit account, which involved other undisclosed agencies, involved a paper panel, a technical review and creative capability.
 

Click Forensics, Yahoo partner for click fraud ID feature

Ellen Keohane July 09, 2008

Click Forensics has launched a new product feature designed to assist search marketers with submitting invalid traffic evidence reports to Yahoo. "We're automating for advertisers what was, prior to now, a pretty tedious process of culling through their click data and looking for click fraud," said Steve O'Brien, VP of marketing at Click Forensics.
 

Hearst and MSN partner for food site

Lauren Bell July 09, 2008

Hearst Magazines and MSN have partnered to create Delish.com, a food-focused Web site that is expected to drive online traffic, build online ad revenue and boost brand awareness.
 

ALC managing Frontgate and Grandin Road catalog files

July 09, 2008

American List Counsel is now managing the file for Frontgate and Grandin Road catalogs. Both catalogs are part of Cornerstone Brands.
 

In This Week's Print Edition

Imagery carries all the weight in direct mail postcard

Evan Bloom, co-owner, Sir Speedy of Westbury June 30, 2008

This direct mail postcard targets former members of the Society for Marketing Professional Services (SMPS) and urges them to rejoin the group. It has all the necessary elements of a successful design. The photo of an "all-American" golden retriever lying with his head cocked in a tilted position is appealing and dramatic.
 

Are personality assessments effective for DM employers?

Christine Hollinden, principal, Hollinden, Professional Services June 30, 2008

While interviewing perspective employees to join my firm, I noticed that sometimes it could be like Jekyll and Hyde. I'd hire the person and then think, "Where is that person I interviewed?"
 

Today's lists and databases

Dermatologists from Physicians Desk Reference

July 10, 2008

New Selects - Dermatologists from Physicians Desk Reference - Aggressive List Management - Description: This file contains derma­tologists who have provided detailed questionnaire data in order to receive a copy of the Physicians Desk Reference. More than 100 primary and secondary specialties are selectable.
 

American Statistical Association Membership

July 10, 2008

New List - American Statistical Association Membership - Infocus - Description: This file contains mem­bers of the second oldest continuously operating professional society in the US, which aims to provide its members and the public with current and useful information about statistics. American Statistical Association members apply their expertise in government, academia, and the private sector.
 

Catholic Outreach

July 10, 2008

New List - Catholic Outreach - Trinity Direct - Description: This file contains individu­als involved with Catholic Outreach, a lay-run ministry dedicated to creating and distributing high-impact, low-cost evangelization and faith formation resources for Catholic evangelism and outreach.
 

Myrapidcashloan.com list

July 10, 2008

New List - Myrapidcashloan.com list - Net60 - Description: This file contains consum­ers who are ready to receive offers in the following categories: loans, credit cards, general merchandise, sweep­stakes, travel, Internet, jewelry, health, magazines, seminars, and money making opportunities
 

Classifieds


Modern State of the Art Fulfillment Center
 
Tilt tray conveyor & racking system
230,00 sf with 150-car parking
Generous loading - discounted rental rate


800-579-2372
www.cbre.com/69clendening


Account Coordinator

Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred.

Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email.

Call Center Available

For a very small investment you can own or lease this fully equipped, 3000 sq.ft. 60 seat Call Center; located in North Georgia where the labor supply is excellent. It's staffed, trained and ready to go. If you need to start up or expand your current customer contact capabilities, you will accomplish your goal with virtually no delays or start-up problems.

 E-mail Allen Cushman at Acushman@honeybell.com

Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com

CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.

THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

 Several "HOT" positions that we are currently recruiting for:

 Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

 For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.


In This Issue

Online Exclusive Feature

Viral videos hit their targets

Direct and interactive tactics are helping videos become viral sensations. Click here to read. 

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