May 29, 2012


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Today's News


Kodak files for Chapter 11 bankruptcy

Eastman Kodak and its U.S.-based subsidiaries filed for Chapter 11 bankruptcy protection on Jan. 19, as the company attempts to stay solvent and shift its core business from photography to digital printing.
 

Google revenue up 29%, marketing spend increases 62%

Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion.
 

Volkswagen centers Golf R campaign around iPad app

Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model, said Charlie Taylor, the car company's general manager of digital marketing, on Jan. 19. Volkswagen worked with digital agency AKQA to create the app.
 

MediaCom names U.S. CEO

WPP-owned media agency MediaCom hired Sasha Savic as its U.S. CEO, a newly created position, the company confirmed on Jan. 19.
 

Survey: 75% of marketers to grow social spending in 2012

Three-quarters of marketers plan to increase their marketing spending on social media this year, according to a global survey of more than 700 marketers conducted last November by social marketing firm Wildfire.
 

This month's issue



App developers enable marketers to gamify

Battle of the brands: Sears vs. Walmart

Direct drives donations to nonprofits




April 12:
Strategies for improving integrated marketing ROI

April 25:
Kickstart your 2012 content marketing strategy with video & social media

May 17:
Leveraging mobile and social commerce to deliver a complete customer experience




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Essential Guide

Database Marketing/CRM

Call for submissions: Essential Guide to Database Marketing

January 16, 2012

Direct Marketing News is seeking submissions for the 2012 Essential Guide to Database Marketing, which will be published April 1.
 

Direct Line Blog


Direct Line Blog

SOPA and PIPA: The Internet is still in danger

Although yesterday's widespread Web protest against SOPA and PIPA changed some lawmakers' minds, the Orwellian legislation isn't quite dead.
 

In the January issue

The Work

Bing maps give personalized directions to closest clinic

January 01, 2012

Newcomers to the suburbs of north Seattle are sent individualized maps, using Microsoft Corp.'s Bing technology, with turn-by-turn directions from their respective doorsteps to the nearest of The Everett Clinic's more than two dozen locations.
 
The Work

Opel Movano delivers brand impressions with banner ad

January 01, 2012

The Opel Movano can move up to 3.5 tons and 2 GB. To raise awareness about the utility vehicle's actual "utility" as a transporter of large loads of cargo, Belgium-based agency McCann Lowe created a Web banner that serves double duty as an advertising vehicle and a file transfer device: The banner "carries your stuff... across the Web."
 

List of the Day

Datamine

ZweigWhite Engineering and Architectural Executive Product Buyers - The Information Refinery, Inc.

January 19, 2012

ZweigWhite Engineering and Architectural Executive Product Buyers - The Information Refinery, Inc. - This list consists of top engineering and architectural executives who have purchased management, marketing and financial products from ZweigWhite, a leading publisher and provider of structural and civil engineering business information.
 

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