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September 3, 2008

News

Prospectiv debuts Eversave Travel newsletter

Dianna Dilworth July 14, 2008

E-mail marketing firm Prospectiv has debuted a new travel newsletter for its Eversave online property called Eversave Travel. The newsletter lets consumers sign up to receive information about travel via e-mail.
 

ABCSearch launches human-assisted search engine Scour.com

Ellen Keohane July 15, 2008

Pay-per-click search network ABCSearch has launched Scour.com, a new human-assisted search engine. "With the contributions from Scour users, I'm looking forward to a highly refined search engine with more relevant results, said Daniel Yomtobian, president and CEO of ABCSearch, which will be the exclusive sponsored listing provider for the search engine.
 

Consumer magazine launched for timeshare owners

Lauren Bell July 15, 2008

Perspective International Ltd. launched a new magazine, Owners Perspective, on July 10 to cater to timeshare and fractional owners worldwide.
 

Aromatherapy list on the market

July 15, 2008

ListBargains has released the Conscious Consumers Aromatherapy list to the market. These prospects are individuals that use scents as a relaxation technique, including candles, incense and scented oils, to lead a more balanced lifestyle.
 

DMNews' Essential Guide to E-mail Marketing

The relevance factor

Ashley Johnston, VP of marketing, CheetahMail July 08, 2008

Today's customers are more knowledgeable and discerning than ever. They are highly connected, well-informed of their options and willing to receive offers through a variety of media, whether it is e-mail, television, radio, print, catalog or mobile. For marketers, that willingness presents an opportunity to build lasting, meaningful and valuable relationships with their customers. The key is simple: Be relevant.
 

The DMNews Essential Guide to E-mail Marketing is now online

October 29, 2007

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Click on the image or headline to download it.
 

Column


Five compelling reasons to centralize your e-mail

Tricia Robinson Pridemore is vice president, market and product strategy, StrongMail November 15, 2007

An effective e-mail marketing strategy should take a holistic approach that includes all e-mails sent to the customer, whether marketing, customer service or transactional. However, this can be a daunting undertaking for companies that aren't structured that way.
 

Lists and Databases


InvestorFriends.com E-mail files

July 16, 2008

E-mail - InvestorFriends.com E-mail files - The Information Refinery - Description: This file contains investorsand speculators who subscribe to e-newsletters and seek editorial infor­mation and content related to stock investing, precious metals, commodities, foreign currencies and real estate.
 



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