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September 3, 2008

News

CAN-SPAM updates take effect

Dianna Dilworth July 07, 2008

E-mail marketers are now responsible for making opting out a one-step process, as new updates to the federal CAN-SPAM Act of 2003 take effect today. In a move to clarify the original 2003 Act's requirements, the Federal Trade Commission (FTC) has enacted four new provisions.
 

Conference Call: Sephora and Acxiom Digital

Mary Elizabeth Hurn July 01, 2008

Partnering with interactive agency Acxiom Digital since 2005, Sephora has developed its Beauty Insider loyalty program from the ground up. Tiffany Lei, marketing director at Sephora, and Tim Suther, SVP of digital marketing services at Acxiom, recently took part in a conference call with DMNews' Mary Elizabeth Hurn to discuss the successful partnership and the challenges of bringing in-store experiences to the Web.
 

DMNews' Essential Guide to E-mail Marketing

The relevance factor

Ashley Johnston, VP of marketing, CheetahMail July 08, 2008

Today's customers are more knowledgeable and discerning than ever. They are highly connected, well-informed of their options and willing to receive offers through a variety of media, whether it is e-mail, television, radio, print, catalog or mobile. For marketers, that willingness presents an opportunity to build lasting, meaningful and valuable relationships with their customers. The key is simple: Be relevant.
 

The DMNews Essential Guide to E-mail Marketing is now online

October 29, 2007

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Click on the image or headline to download it.
 

Column


Why just good, is not good enough

Gideon Mantel, co-founder/CEO, Commtouch July 01, 2008

In my nearly 20 years in the messaging business, spam has evolved from a trickle of "unsolicited bulk e-mail" to a barrage of sophisticated and malicious threats. Anti-spam efficiency is becoming a major influencing factor for both security vendors and IT decision makers. Why? Because spam is highly visible to end-users, while most other security threats are almost impossible for end-users to detect.
 

Lists and Databases


QuickBooks Extra E-mail File

July 09, 2008

E-mail - QuickBooks Extra E-mail File - Worldata - Description: This file contains individu­als who are looking to make the most of their business and profits, and use QuickBooks to organize and manage their bills, income, payroll and operation costs. These subscribers are responsive to financial, technology, workshop, sub­scription and other business offers.
 



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