September 8, 2008

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Today's News

Wunderman acquires Designkitchen

Chantal Todé July 08, 2008

In the latest move designed to boost its digital offerings, Wunderman has acquired Chicago-based Designkitchen. Terms of the deal were not disclosed.
 

Gannett buys ShopLocal

Bryan Yurcan July 08, 2008

Gannett Co. today announced it had acquired ShopLocal LLC, a marketing and database services company. In separate transactions, Gannett acquired the ownership stakes of partners Tribune Company and The McClatchy Company in ShopLocal.
 

PRC holds hearing on universal service

Ellen Keohane July 08, 2008

The Postal Regulatory Commission is holding a public hearing on the universal postal service obligation on July 10 from 10am-12pm at its hearing room in Washington, DC.
 

Tourism Australia selects DDB Worldwide for global creative

Dianna Dilworth July 08, 2008

Tourism Australia's has chosen DDB Worldwide to serve as its global creative advertising agency. The appointment of DDB Worldwide completes a global tender process that began in February 2008.
 

Alterian acquires Mediasurface

Lauren Bell July 08, 2008

Alterian, a provider of integrated marketing platforms, has acquired Web content management company Mediasurface for $35.6 million. Mediasurface offers content management and executions for Web sites, as well as corporate intranets, extranets and social media networks.
 

Condé Nast closes Golf for Women

Lauren Bell July 08, 2008

Condé Nast is shuttering its Golf for Women glossy. The July/August issue, on newsstands now, will be the bimonthly's last. Golf for Women had a rate base of 600,000, according to its online media kit.
 

Boat show attendees list available

July 08, 2008

Greatlists.com has introduced the International Workboat Show conference attendee list. Attendees at the 2006 International WorkBoat Show (IWBS) include owners and operators of supply and crew boats, tugs, towboats, barges, police and fire boats, passenger ferries, dinner boats, salvage and diving vessels, military boats, offshore service boats and commercial fishing vessels, operating in coastal, inland and offshore waters.
 

In This Week's Print Edition

Maxim debuts dial-to-download 'hottie' campaign

Dianna Dilworth June 30, 2008

AlphaMedia Group is running a full page house ad in the July Maxim, which encourages consumers to "call and get a hottie wallpaper on your mobile phone." Instead of using a mobile short code to text in, as past campaigns have, the ad advertises a phone number that readers can call to receive downloads of mobile wallpapers of Maxim pinups.
 

Learn how prospects read mail

Dean Rieck, copywriter, Direct Creative June 30, 2008

I'm forever amazed at how out of touch some marketing people are with the way real people interact with ad messages. Take direct mail, for example. To hear some marketing gurus talk, you'd think people camped out beside their mailbox waiting for the mail truck to pull up.
 

Today's lists and databases

Politically Minded Business Executives

July 09, 2008

New List - Politically Minded Business Executives - The Services Group - Description: This file contains business owners and executives who are politi­cally active. They can be selected by their party affiliation and are interested in po­litical fundraising offers. These prospects have a median income of $62,500 and a median age of 48.
 

Pacific Thermoplastics

July 09, 2008

New List - Pacific Thermoplastics - Database Network Associates - Description: This file contains buyers of custom printed binders, index tabs, fold­ers, pens and other business products.
 

Proud to Be an American

July 09, 2008

New List - Proud to Be an American - Robertson Mailing List Co. - Description: This file contains donors who have recently given to conserva­tive organizations and want to keep the American heritage safe and secure. They are looking to ensure a bright future for their children and grandchildren.
 

QuickBooks Extra E-mail File

July 09, 2008

E-mail - QuickBooks Extra E-mail File - Worldata - Description: This file contains individu­als who are looking to make the most of their business and profits, and use QuickBooks to organize and manage their bills, income, payroll and operation costs. These subscribers are responsive to financial, technology, workshop, sub­scription and other business offers.
 

Classifieds


Modern State of the Art Fulfillment Center
 
Tilt tray conveyor & racking system
230,00 sf with 150-car parking
Generous loading - discounted rental rate


800-579-2372
www.cbre.com/69clendening


Account Coordinator

Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred.

Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email.

Call Center Available

For a very small investment you can own or lease this fully equipped, 3000 sq.ft. 60 seat Call Center; located in North Georgia where the labor supply is excellent. It's staffed, trained and ready to go. If you need to start up or expand your current customer contact capabilities, you will accomplish your goal with virtually no delays or start-up problems.

 E-mail Allen Cushman at Acushman@honeybell.com

Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com

CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.

THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

 Several "HOT" positions that we are currently recruiting for:

 Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

 For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.


In This Issue

Online Exclusive Feature

Viral videos hit their targets

Direct and interactive tactics are helping videos become viral sensations. Click here to read. 

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