Trade magazine publisher UP Media Group has planned a November trade show, using ON24's recently launched Virtual Show technology. Virtual Show offers a customizable online venue for trade shows and conferences that tracks individual attendees — providing sponsor companies with data on document downloads, presentations viewed, participation in discussions and responses to polls.
National Geographic Society has extended its marketing and retention contract with Epsilon to cover several more years. Per the agreement, Epsilon will host and manage e-mail communications and provide database services for National Geographic Society through 2011.
Hearst Magazines has decided to discontinue publishing the print version of its women's weekly Quick & Simple effective with its July 29 issue. A statement released by Hearst Magazines said, "due to market conditions and significantly escalating paper costs, it has become increasingly challenging to produce a low-cost, low-priced weekly."
Good, a magazine focused on community activism, is holding a contest to encourage reader engagement and bolster the magazine's presence in smaller communities across the nation.
I get a lot of free magazines at the office. In some respects, this is a perk, but, as the print media reporter here, I often end up feeling a little guilty that I'm not participating in any of the great marketing back-and-forth that I write about every day.
Chris Wilkes, executive director of consumer marketing, Hearst Magazines Digital Media July 07, 2008
Marketers use a great deal of resources to drive consumers to a transaction. Fully maximizing the return on this investment requires strategic planning for what follows that transaction. This "path" is an extremely valuable, responsive moment during which savvy marketers are increasing revenue by up to 30% or more
New List - Healthcare IT News - The Information Refinery - Description: This file contains the Healthcare IT News postal file. Published by MedTech Publishing Company in partnership with the Healthcare Information Management and Systems Society (HIMSS), Healthcare IT News is a news publication serving healthcare IT.
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