July 15, 2009

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Today's News

CAN-SPAM updates take effect

July 07, 2008

E-mail marketers are now responsible for making opting out a one-step process, as new updates to the federal CAN-SPAM Act of 2003 take effect today. In a move to clarify the original 2003 Act's requirements, the Federal Trade Commission (FTC) has enacted four new provisions.
 

Millard Group cuts workforce

July 07, 2008

Citing a soft economy and a desire to shift the focus of services and products it offers, list company Millard Group has laid off seven employees. "This is a delicate thing for us," said Millard Group president Ben Perez. "Any kind of cuts can be difficult."
 

Google AdWords offers TV ad distribution

July 08, 2008

Google today through a partnership with SpotMixer, an online tool which allows small to midsize businesses to create TV ads, is now allowing users to distribute TV ads. On SpotMixer's site, business owners can create ads from scratch or with existing media elements from radio or online video ads. They can then use SpotMixer's templates to add text, music and other elements to the commercials.
 

85 Broads launches magazine for women's network

July 07, 2008

85 Broads, an online network of professional women, launched a quarterly magazine of the same name, available to subscribers as of today.
 

Tecktonik Media launches Direct Blog Ads platform

July 07, 2008

Tecktonik Media, a digital media network, has launched a new blog advertising platform called Direct Blog Ads. Mark Pasetsky, editorial director and publisher of Tecktonik Media, said the impetus behind the launch is a big movement for corporate brands to begin developing editorial content that keeps their sites fresh and that drives people to their sites.
 

In This Week's Print Edition

DMNews talks with Adam Burke, SVP of customer loyalty at Hilton Hotels Corp.

June 30, 2008

Adam Burke, SVP of customer loyalty at Hilton Hotels Corp., discusses what keeps the chain's 21-year-old loyalty program, Hilton HHonors, fresh and growing.
 

Yellow Pages actually quite green

Stephanie Hobbs, VP of communications, Yellow Pages Association July 30, 2008

Every advertising medium from time to time fights an urban myth of the "alliga­tors in the sewer" sort. For example, the Yellow Pages industry, which, with the current "green" phenom­enon, is fighting the myth that millions of trees are cut down each year in order to print your local directories.
 

Today's lists and databases

Active Nurse Specialists E-mail

July 08, 2008

E-mail - Active Nurse Specialists E-mail - Integrated Business Services - Description: This file contains registered nurses and licensed practical nurses.
 

B2B Buyers Masterfile

July 08, 2008

New list - B2B Buyers Masterfile - Aggressive List Management - Description: This file contains buyers from a variety of business suppliers and service providers.
 

Frank Cawood Health Book Buyers

July 08, 2008

New insert - Frank Cawood Health Book Buyers - List Process Management - Description: This file contains individu­als, mainly women ages 55-70, who are buyers of health books published by Frank Cawood & Associates Publishing, a direct mail publishing company that offers a wide variety of healthcare books and publications.
 

Healthcare IT News

July 08, 2008

New List - Healthcare IT News - The Information Refinery - Description: This file contains the Healthcare IT News postal file. Published by MedTech Publishing Company in partnership with the Healthcare Informa­tion Management and Systems Society (HIMSS), Healthcare IT News is a news publication serving healthcare IT.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com



CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York
Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.


In This Issue

Online Exclusive Feature


Problem Solver:  "How can I integrate social media with my e-mail marketing program?"

Nicholas Einstein, director of strategic and analytic services at Datran Media, has some ideas for how marketers can integrate social media with their e-mail marketing programs, driving incremental revenue while creating positive customer experiences. Click here to read.


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