Pete Deutschman, founder and chief buddy of digital agency The Buddy Group, predicts that text campaigns will diminish in 2012, or as he calls it, the Year of Google.
Technology company Dell will expand the role of SVP and CMO Karen Quintos to include responsibility for the company's public and large enterprise and consumer and small- and medium-sized business marketing teams. The new responsibilities will take effect on Feb. 1 when Dell begins its fiscal year, a company spokesperson told Direct Marketing News on Jan. 6.
Upromise agreed to settle with the Federal Trade Commission (FTC) over charges that the Sallie Mae-owned rewards program collected consumers' personal information "without adequately disclosing the extent of the information it is collecting," the federal agency said on Jan. 5.
Levi Strauss & Co. named Wunderman its global digital marketing agency for the Levi's brand after a review, Wunderman confirmed Jan. 5. The account was previously split between multiple agencies.
I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities.
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