July 15, 2009

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Today's News

Southwest Airlines nearing decision in new Rewards agency

, Cara Wood July 03, 2008

Southwest Airlines is looking for a new agency to work on its Rapid Rewards loyalty program. The initial search involved more than 20 companies, according to Chris Mainz a public relations representative for the airline.
 

EBay plans to appeal $61 million French counterfeit ruling

July 03, 2008

Online auctioneer eBay this week vowed to appeal a ruling by a French court that ordered it to pay approximately $61 million (40 million Euros) after the Paris-based Tribunal de Commerce ruled on June 30 eBay failed to adequately prevent counterfeit products from being sold on the site.
 

Microsoft adds JWT to agency roster

July 03, 2008

Microsoft Corp. has tapped WPP Group's JWT to man its business-solutions advertising account. JWT won the account after a review of several agencies — the rest of which Microsoft declined to name.
 

Pert Plus turns to Engauge for new strategy

July 03, 2008

Innovative Brands has tapped Engauge to develop a new campaign for its Pert Plus 2-in-1 shampoo and conditioner. The campaign will play off of a new brand message — the Pert Plus Keep it Simple Philosophy — that was developed in response to ethnographic research results.
 

Good engages readers with hometown tourism contest

July 03, 2008

Good, a magazine focused on community activism, is holding a contest to encourage reader engagement and bolster the magazine's presence in smaller communities across the nation.
 

New list of cautious check writers available

July 03, 2008

Adrea Rubin has announced the Custom Direct EZShield Buyers list to the market. This rental list features buyers of EZShield check fraud protection services, which offers reimbursement of fraudulent personal or business checks.
 

In This Week's Print Edition

Small e-mail M&As are big on strategy

June 30, 2008

Earlier this month, online services firm Protus acquired GOT Corporation, which counts among its divisions the Campaigner platform. A week before that, e-mail marketing services firm Blue Sky Factory acquired NTarget, a travel-focused e-mail marketing firm. No financial terms of either transaction were disclosed.
 

Hotels of the World tasks Didit with the SEM for its brand

June 30, 2008

Leading Interactive Reservations LLC has chosen Didit to manage search engine marketing for its brand, Leading Hotels of the World. After talking to "several agencies" and a successful pilot period, the company "felt that Didit had the right combina­tion of skills," according to Tim Peter, managing director of Leading Interactive Reservations LLC.
 

Today's lists and databases

Adventure Travel E-mail Addresses

July 07, 2008

E-mail - Adventure Travel E-mail Addresses - Media Source Solutions - Description: This file contains buyers of top-of-the-line apparel, footwear, gear and equipment through catalogs, online or retail channels.
 

EDGAR Online Postal File

July 07, 2008

New List - EDGAR Online Postal File - MeritDirect - Description: This file contains EDGAR Online users. EDGAR Online is a provider of value-added business and finan­cial information on global companies to financial, corporate and advisory professionals. It makes information and analysis tools available via online subscriptions and licensing agreements to its user base.
 

Business Opportunity Seekers

July 07, 2008

New List - Business Opportunity Seekers - List Connection Inc. - Description: This file contains people who are qualified to invest a minimum of $10,000 or who have already invested in business opportunities.
 

Premium Select Opportunity Buyers

July 07, 2008

New List - Premium Select Opportunity Buyers - DAJ Direct Inc. - Description: This file contains buyers from a mailer of opportunity offers. This list consists of 65% male buyers that spend an average of $40 per order. These are recent multibuyers who have shown their interest in purchasing multiple money making plans and offers.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com



CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York
Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.


In This Issue

Online Exclusive Feature


Problem Solver:  "How can I integrate social media with my e-mail marketing program?"

Nicholas Einstein, director of strategic and analytic services at Datran Media, has some ideas for how marketers can integrate social media with their e-mail marketing programs, driving incremental revenue while creating positive customer experiences. Click here to read.


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