October 8, 2008

Today's News

Southwest Airlines nearing decision in new Rewards agency

Dianna Dilworth, Cara Wood July 03, 2008

Southwest Airlines is looking for a new agency to work on its Rapid Rewards loyalty program. The initial search involved more than 20 companies, according to Chris Mainz a public relations representative for the airline.
 

EBay plans to appeal $61 million French counterfeit ruling

Bryan Yurcan July 03, 2008

Online auctioneer eBay this week vowed to appeal a ruling by a French court that ordered it to pay approximately $61 million (40 million Euros) after the Paris-based Tribunal de Commerce ruled on June 30 eBay failed to adequately prevent counterfeit products from being sold on the site.
 

Microsoft adds JWT to agency roster

Lauren Bell July 03, 2008

Microsoft Corp. has tapped WPP Group's JWT to man its business-solutions advertising account. JWT won the account after a review of several agencies — the rest of which Microsoft declined to name.
 

Pert Plus turns to Engauge for new strategy

Lauren Bell July 03, 2008

Innovative Brands has tapped Engauge to develop a new campaign for its Pert Plus 2-in-1 shampoo and conditioner. The campaign will play off of a new brand message — the Pert Plus Keep it Simple Philosophy — that was developed in response to ethnographic research results.
 

Good engages readers with hometown tourism contest

Lauren Bell July 03, 2008

Good, a magazine focused on community activism, is holding a contest to encourage reader engagement and bolster the magazine's presence in smaller communities across the nation.
 

New list of cautious check writers available

July 03, 2008

Adrea Rubin has announced the Custom Direct EZShield Buyers list to the market. This rental list features buyers of EZShield check fraud protection services, which offers reimbursement of fraudulent personal or business checks.
 

In This Week's Print Edition

Small e-mail M&As are big on strategy

Dianna Dilworth June 30, 2008

Earlier this month, online services firm Protus acquired GOT Corporation, which counts among its divisions the Campaigner platform. A week before that, e-mail marketing services firm Blue Sky Factory acquired NTarget, a travel-focused e-mail marketing firm. No financial terms of either transaction were disclosed.
 

Hotels of the World tasks Didit with the SEM for its brand

Ellen Keohane June 30, 2008

Leading Interactive Reservations LLC has chosen Didit to manage search engine marketing for its brand, Leading Hotels of the World. After talking to "several agencies" and a successful pilot period, the company "felt that Didit had the right combina­tion of skills," according to Tim Peter, managing director of Leading Interactive Reservations LLC.
 

Today's lists and databases

Adventure Travel E-mail Addresses

July 07, 2008

E-mail - Adventure Travel E-mail Addresses - Media Source Solutions - Description: This file contains buyers of top-of-the-line apparel, footwear, gear and equipment through catalogs, online or retail channels.
 

EDGAR Online Postal File

July 07, 2008

New List - EDGAR Online Postal File - MeritDirect - Description: This file contains EDGAR Online users. EDGAR Online is a provider of value-added business and finan­cial information on global companies to financial, corporate and advisory professionals. It makes information and analysis tools available via online subscriptions and licensing agreements to its user base.
 

Business Opportunity Seekers

July 07, 2008

New List - Business Opportunity Seekers - List Connection Inc. - Description: This file contains people who are qualified to invest a minimum of $10,000 or who have already invested in business opportunities.
 

Premium Select Opportunity Buyers

July 07, 2008

New List - Premium Select Opportunity Buyers - DAJ Direct Inc. - Description: This file contains buyers from a mailer of opportunity offers. This list consists of 65% male buyers that spend an average of $40 per order. These are recent multibuyers who have shown their interest in purchasing multiple money making plans and offers.
 

Classifieds




Web Business Analyst
Senior Retention Manager

Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html


Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



In This Issue

Online Exclusive Feature

An industry expert shares three tips on how to boost your response quickly and cheaply. Click here to read. 

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