May 29, 2012


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Today's News


Visa's Facebook app lets users draft 10 friends for the Super Bowl

Visa teamed up with the National Football League (NFL) and digital agency AKQA to create a Facebook app intended to help promote its brand during the Super Bowl.
 

Dunkin' Donuts targets Groupon deal to first-time buyers

Dunkin' Donuts launched a daily deal through Groupon on Dec. 30 that is aimed toward first-time Groupon customers, said Jessica Gioglio, public relations and social media manager at Dunkin' Brands Inc.
 

Report: Telecommunications advances affecting Do Not Call Registry

The increased use of cell phones and Voice over Internet Protocol (VoIP) has changed the way the Do Not Call Registry operated over the past two years, according to a required biennial report to Congress from the Federal Trade Commission (FTC).
 

Google testing search ads featuring email opt-ins

Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.
 

This month's issue



App developers enable marketers to gamify

Battle of the brands: Sears vs. Walmart

Direct drives donations to nonprofits




April 12:
Strategies for improving integrated marketing ROI

April 25:
Kickstart your 2012 content marketing strategy with video & social media

May 17:
Leveraging mobile and social commerce to deliver a complete customer experience


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Direct Line Blog


Direct Line Blog

These are the ads of our times

December 29, 2011

As the last sands of 2011 dribble through that great hourglass of life, it's important to take stock and look back.
 

In the January issue

Multichannel Retail/E-commerce

M-commerce profit surge helps ring in the holidays

Alex Palmer January 01, 2012

This year's Black Friday/Cyber Monday weekend proved a big one for e-commerce — and mobile commerce in particular. Thanks to a combination of generous deals and increasingly savvy and mobile-focused consumers, the biggest shopping weekend of the year was bigger than ever for online retailers.
 
Agency

Agency-as-a-service portrays new business strategy model

January 01, 2012

For a peek at the future of holding company Publicis Groupe's VivaKi unit, one need only look to its launch of CRM agency CRM365. Not only did it launch without a single client, but managing director Alec Bokman pointed out that CRM365 isn't even really an agency, but rather a software-as-a-service company.
 

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