Transcontinental Inc. has appointed Dan Mariani general manager for its database marketing business. In his new role, he will oversee all operations and business development, as well as provide strategic direction for Transcontinental Database Marketing.
L.L. Bean has teamed with Barclays to offer a new, loyalty-based, store-branded Visa card. Card users can earn coupon dollars that can be used on L.L. Bean merchandise, with more dollars being offered when the card is used to purchase L.L. Bean products.
Pet food manufacturer Royal Canin is ramping up to launch a new loyalty program in mid July that it will be promoting via e-mail and direct mail. The new Milestones program is a customer engagement and loyalty program that lets consumers interact with the brand around their pet's life.
Dunbar Armored, an armored car company, has tapped Microsoft Dynamics CRM 3.0 in a push to streamline its sales operations. With Dynamics CRM, the company will integrate customer and prospect data from its 80 offices across the US into a single database that employees can access and manage on different levels, depending on their roles within the company.
Partnering with interactive agency Acxiom Digital since 2005, Sephora has developed its Beauty Insider loyalty program from the ground up. Tiffany Lei, marketing director at Sephora, and Tim Suther, SVP of digital marketing services at Acxiom, recently took part in a conference call with DMNews' Mary Elizabeth Hurn to discuss the successful partnership and the challenges of bringing in-store experiences to the Web.
Jenny Schade, president, JRS Consulting July 02, 2008
Do you know why customers buy your products and services? Chances are the answer isn't in the tangible descriptions of your products. Those attributes tend to be short lived. They are important only until your competitor matches your product's features.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
You can have the best sales pitch in the world, but if you don't know who your audience is, or what they are looking for, your strategy is based on chance. That means the potential impact of your communication is decreased.
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