October 13, 2008

Today's News

Omnicom opens new agency to target women

Dianna Dilworth July 02, 2008

The Omnicom Group has opened a new strategic agency called G23 that will focus specifically on consulting for communications marketed at women. Senior female heads of staff across Omnicom companies - representing every marketing discipline - will lead G23 while continuing to manage their existing positions.
 

Adobe partners with Google, Yahoo for improved flash search

Ellen Keohane July 02, 2008

Adobe Systems has partnered with Google and Yahoo to improve search results for content within Flash-based rich Internet applications and dynamic content. To achieve this goal, Adobe has provided both search engines with optimized Adobe Flash Player technology in order to improve the indexing of the Flash file format.
 

Microsoft acquires natural language technology company Powerset

Ellen Keohane July 02, 2008

With the goal of taking its Live Search property to the "next level," Microsoft has acquired the natural language technology company Powerset for an undisclosed amount.
 

Reply.com soups up its auto loan leads

Bryan Yurcan July 02, 2008

Online lead marketplace Reply.com launched a new auto loan category this week, something the company believes is a natural extension of the lead categories it currently offers: real estate and mortgages.
 

National Geographic continues relationship with Epsilon

Lauren Bell July 02, 2008

National Geographic Society has extended its marketing and retention contract with Epsilon to cover several more years. Per the agreement, Epsilon will host and manage e-mail communications and provide database services for National Geographic Society through 2011.
 

Quick & Simple shutters its print

Mary Elizabeth Hurn July 02, 2008

Hearst Magazines has decided to discontinue publishing the print version of its women's weekly Quick & Simple effective with its July 29 issue. A statement released by Hearst Magazines said, "due to market conditions and significantly escalating paper costs, it has become increasingly challenging to produce a low-cost, low-priced weekly."
 

Continuity program member list available

July 02, 2008

Wild West Inc. has announced the Loyal Continuity Buyers list to the market. These consumers have purchases recently from one or more continuity programs, including audio, video and music offerings.
 

In This Week's Print Edition

Spotlight conversation: Marketing on the move

Cara Wood June 30, 2008

SiteSpect's Hansen on tackling mobile marketing
 

Small e-mail M&As are big on strategy

Dianna Dilworth June 30, 2008

Earlier this month, online services firm Protus acquired GOT Corporation, which counts among its divisions the Campaigner platform. A week before that, e-mail marketing services firm Blue Sky Factory acquired NTarget, a travel-focused e-mail marketing firm. No financial terms of either transaction were disclosed.
 

Today's lists and databases

Current Catalog Blow-in

July 03, 2008

Inserts - Current Catalog Blow-in - Leon Henry Inc. - Description: This file contains subscrib­ers to the Current catalog. Most of these buyers are female and spend an average of $50 or more per order on stationery, kitchen accessories, children's mer­chandise, gift wrap and gift items. These direct mail generated buyers range between 25-55 years old, and have a median income of $50,000. Eighty-five percent are married.
 

Home and Garden Product Buyers

July 03, 2008

New List - Home and Garden Product Buyers - All-N-One List Marketing - Description: This file contains purchas­ers of gardening and outdoor products. The majority of these buyers are age 30-55. They are prospects for seed and plant catalogs, gardening publications, gazebos, lawn furniture, deck and patio accessories and awnings.
 

Utility Executives Directory

July 03, 2008

New List - Utility Executives Directory - Act One Mailing List Services Inc. - Description: This file contains electric, gas, sanitary, telephone and water utility company executives listed from the most recent records. More than 20 million calls per year are made to verify the accuracy of the data and to capture additional in­formation such as key contacts, number of employees or annual sale revenue of their companies.
 

Active Diabetes Sufferers

July 03, 2008

New List - Active Diabetes Sufferers - Integrated Business Services - Description: This file contains people who have reported, or have been identi­fied as, being affected by diabetes.
 

Classifieds




Web Business Analyst
Senior Retention Manager

Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html


Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



Online Exclusive Feature

Mary Elizabeth Hurn discusses search marketing efforts for Vail Resorts' recently launched site, Snow.com, with executives from Vail Resorts and iCrossing. Click here to read. 

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