DMNews Sponsored Promotion - Awareness - 7/8/08

Best Practices for Building and Implementing a Web 2.0 Community

In December 2007 we sponsored a study on Trends in Adopting Web 2.0 for the Enterprise. We are continuing a study of the market and for Stage 2 we are now sponsoring a survey to be completed by Equation Research reviewing best practices in creating online communities. This will allow us the ability to measure trends and patterns by comparing data to our first study.

This invitation is being sent to a very select group of individuals and we are hoping for as close to 100% participation as possible.

If you have any experience with social media, and/or online communities, your participation in this study will be valuable. We would like to get your views surrounding best practices for building and implementing an online community. Your opinion, experience and best practice techniques are important to us as we create substantial content for those researching enterprise social media.

In appreciation for your time completing this survey, you will receive the white paper report, "Best Practices for Building & Implementing a Web 2.0 Community," resulting from this study.

To access this survey, simply click here. The survey is best viewed in Internet Explorer or Netscape. Your responses will be kept confidential.

We know how valuable your time is and we thank you for your input and participation.

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees, or partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies—blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc.—with security, control, and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual, and Procter and Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing, and build a "corporate memory." Click here to learn more.