October 16, 2008

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Today's News

USPS reorganizes to support IMB implementation

Ellen Keohane July 01, 2008

The US Postal Service announced some major organizational changes on July 1 designed to make the agency more competitive and responsive to its customers' needs. "The goal is to make us more nimble, make us more focused and to manage our products more aggressively," said Postmaster General Potter during a conference call with reporters this morning.
 

L.L. Bean offers new loyalty card

Lauren Bell July 01, 2008

L.L. Bean has teamed with Barclays to offer a new, loyalty-based, store-branded Visa card. Card users can earn coupon dollars that can be used on L.L. Bean merchandise, with more dollars being offered when the card is used to purchase L.L. Bean products.
 

Borders adds talk to its site

Bryan Yurcan July 01, 2008

Borders.com announced this week it had selected Bazaarvoice, a provider of social commerce applications, to provide user ratings and reviews and other programs to its new e-commerce Web site. Borders said it selected Bazaarvoice for the "interactive" experience it brings to e-commerce sites.
 

UP Media, ON24 partner for virtual trade show

Lauren Bell July 01, 2008

Trade magazine publisher UP Media Group has planned a November trade show, using ON24's recently launched Virtual Show technology. Virtual Show offers a customizable online venue for trade shows and conferences that tracks individual attendees — providing sponsor companies with data on document downloads, presentations viewed, participation in discussions and responses to polls.
 

Royal Canin debuts new loyalty program with e-mail

Dianna Dilworth July 01, 2008

Pet food manufacturer Royal Canin is ramping up to launch a new loyalty program in mid July that it will be promoting via e-mail and direct mail. The new Milestones program is a customer engagement and loyalty program that lets consumers interact with the brand around their pet's life.
 

In This Week's Print Edition

Emotional connection

Melanie Shortman Tuazon June 30, 2008

Marketing electronics online has become less about technical specs and more about tapping into lifestyles and brand experience, Melanie Shortman Tuazon reports.
 

How you can highlight the 'R' in CRM

June 30, 2008

Customer relationship management may be a highly technical sector, but it has a touchy-feely core. Four experts share how CRM can help you connect organically with customers.
 

Today's lists and databases

Terry's Village Enhanced

July 02, 2008

New Selects - Terry's Village Enhanced - Millard Group - Description: This file contains demo­graphic and lifestyle data that allows for the combination of Terry's Village product selects with demographics. The Terry's Village list is responsive to mailer categories including apparel, children's, crafts, collectibles, financial, fundraising, gift, general merchandise, home décor, publishing and religious appeals.
 

Design Cost Data list

July 02, 2008

New List - Design Cost Data list - World Innovators - Description: This file contains subscrib­ers to Design Cost Data, a publication serving the construction industry that provides actual square foot costs. Archi­tects, general contractors, estimators and other construction professionals use the publication to predict the future square foot cost of buildings.
 

Lipenwald Inc. Portfolio List

July 02, 2008

New List - Lipenwald Inc. Portfolio List - Specialists Marketing Services - Description: This file contains buyers who have purchased exclusive mer­chandise from Lipenwald. Products are health-related, self-improvement, cosmetic, automotive and gardening. Current hot products include high-powered binoculars, tomato plants, the power shaper and die cast automotive collectibles from National Motor Mint.
 

NuBodi Buyers

July 02, 2008

New List - NuBodi Buyers - The Catamount Group - Description: This file contains individu­als committed to a healthy and more energized lifestyle. They are 100% credit card buyers. NuBodi prospects are good for offers such as health and fitness, new-age healing remedies, vitamins and supplements, natural and organic diet, exercise equipment and clothing, maga­zines, insurance, credit cards, travel, and continuing education.
 

Classifieds




Web Business Analyst
Senior Retention Manager

Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html


Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



Online Exclusive Feature

Mary Elizabeth Hurn discusses search marketing efforts for Vail Resorts' recently launched site, Snow.com, with executives from Vail Resorts and iCrossing. Click here to read. 

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