Ten years ago this September, Sergey Brin and Larry Page were about to set up offices in a garage. Their Web site, Google.com, delivered results for 10,000 searches a day. By 1999, that figure had jumped to 3 million. Today, Google processes hundreds of millions of searches each and every day. If this is a staggering number, consider that behind each and every search query is a set of consumer data, and it is access to this data that puts Google into a league of its own.
In light of a pending shareholder meeting on August 1, Yahoo has released a 32-page slide presentation highlighting the reasons why the company's board of directors rejected Microsoft's unsolicited bid earlier this year.
Leading Interactive Reservations LLC has chosen Didit to manage search engine marketing for its brand, Leading Hotels of the World. After talking to "several agencies" and a successful pilot period, the company "felt that Didit had the right combination of skills," according to Tim Peter, managing director of Leading Interactive Reservations LLC.
The US House of Representatives Small Business Committee Subcommittee on Regulations, Healthcare and Trade held a hearing to discuss the state of the online advertising industry for small businesses last week
Bidding for the highest paid positions on a search results page may not always make the most sense for advertisers, according to research recently released by search advertising technology provider AdGooroo.
"How can I get more conversions from my pay-per-click [PPC] campaign?" is a common question in the online advertising industry. Tracking software is a key component in your campaign optimization arsenal. Using efficient software significantly increases the performance of your campaign.
The DMNews Essential Guide to Search Engine Marketing
Adam Riff, director of search, MediaWhiz June 30, 2008
With increasing costs and competition in search, marketers must continue to be creative to achieve a high return on advertising spend. One answer may be fusion search, which is a method of "fusing" data to execute multiple search techniques simultaneously.
