Time Inc. will launch Maghound.com — a membership-based magazine purchasing site — in September. Maghound users pay a monthly members' fee, depending on the number of titles they would like to receive. The program currently has 280 titles from a variety of publishers, and members can order different titles every month.
Liberty Media Corp. has entered into a definitive agreement to acquire party supplies and costumes multichannel merchant Celebrate Express for $31 million in cash
Hallmark Magazine is adding 100,000 subscriptions to its rate base — for a total of 800,000 — for its February/March 2009 issue. The increase, which doubles the magazine's rate base at its launch in 2006, has been attributed to multiple cross-sell opportunities within the Hallmark company.
Relish, a food magazine distributed as a newspaper insert, has signed a book deal and is increasing its rate base in 2009. Thanks to a rise in the number of its newspaper partners, Relish is moving its rate base from 12 million to 15 million, beginning in January.
Condé Nast has expanded its contract with Acxiom to include digital and integrated marketing. The publisher of Vogue, Cookie, Wired and other titles has deployed Acxiom's services for its traditional direct marketing efforts — such as direct mail — for more than 10 years.
Men's Health is making a play for more engaged audiences and better advertiser ROI with its July/August issue: the Rodale title has partnered with mobile marketer SnapTell to add mobile components to print ads
Christina Vasiliadis, circulation director, Institutional Investor June 30, 2008
Institutional Investor is a monthly paid-controlled publication which is 95% controlled. With online access available only to paid subscribers, the limitations of a monthly publication cycle and re-qualification for controlled subscription beginning in month eight, the challenge was to engage subscribers to increase retention rates.
New List - Inc. Magazine Opportunity Seekers - Worldata - Description: This file contains readers of Inc. magazine — primarily individuals who are planning to start a new business venture or grow their existing business. These entrepreneurs include top-level executives, managers, professionals, decision makers, technology strategists, Internet enthusiasts and business/vacation travelers. They hope to make a sound business investment and generate revenue. These prospects are receptive to a wide range of high-ticket business and consumer offers that will make the most of their personal and professional lives.
Advertise
For details of how to advertise in the DMNews Circulation Marketing Weekly, please send a message to Steven Sottile at steven.sottile@haymarketmedia.com
Classifieds
For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com.
Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews Circulation Marketing Weekly, please click here.
Unsubscribe
To unsubscribe from DMNews Circulation Marketing Weekly click here.
