October 7, 2008

Today's News

Yahoo defends image in 32-page presentation

Ellen Keohane June 30, 2008

In light of a pending shareholder meeting on August 1, Yahoo has released a 32-page slide presentation highlighting the reasons why the company's board of directors rejected Microsoft's unsolicited bid earlier this year.
 

Georgia-Pacific selects BBDO Atlanta for marketing communications

Dianna Dilworth June 30, 2008

Georgia-Pacific Gypsum LLC has named BBDO Atlanta to handle residential marketing communications for the division. With the new partnership, BBDO will be responsible for developing business-to-consumer communications for the Atlanta-based manufacturers of building products, tissue, packaging, paper, cellulose and related chemicals.
 

Maghound offers magazines a la carte

Lauren Bell June 30, 2008

Time Inc. will launch Maghound.com — a membership-based magazine purchasing site — in September. Maghound users pay a monthly members' fee, depending on the number of titles they would like to receive. The program currently has 280 titles from a variety of publishers, and members can order different titles every month.
 

Trinity Direct takes management of Ignatius file

June 30, 2008

Trinity Direct has announced the Ignatius Press list is under new management. Ignatius Press is the largest Catholic publisher in the US. Its books appeal to orthodox Catholics and feature a wide assortment of titles geared toward teens and children, teaching aids and Catechism, liturgy and history, Rosary, and The Adoremus Hymnal.
 

In This Week's Print Edition

Surf's up on the mobile Web

Dianna Dilworth June 30, 2008

With more smartphones in consumers' pockets, mobile marketers are working to optimize their craft. Dianna Dilworth reports.
 

Jim Beam touts its inner 'stuff'

Chantal Todé June 30, 2008

While Jim Beam's marketing has long focused on the quality of the drink inside the bottle, the brand's new effort is a high-concept, cross-channel campaign that champions the stuff inside not just its bottles but individuals and organiza­tions as well.
 

Today's lists and databases

Continental Finance Subprime Credit Seekers

July 01, 2008

New List - Continental Finance Subprime Credit Seekers - Maximum Marketing Solutions LLC - Description: This file contains individu­als with poor credit who are sourced through Internet banner advertisements and keyword searches, e-mail, tele­marketing and direct mail. Buyers have been approved for credit. Consumers are required to have a checking account (self-reported) as a condition of approval. Applications are accepted from all 50 states with the exception of New York and Wisconsin.
 

ValueMags.com Email File

July 01, 2008

E-mail - ValueMags.com Email File - Worldata - Description: This file contains a diverse audience of computer-savvy consumers and business executives who have sub­scribed to virtually all types of publica­tions online. These subscribers enjoy the convenience and simplicity of shopping from the comfort of their homes and businesses. They search for all the latest information on everything from beauty and fashion tips to starting up their own companies. These prospects have the discretionary income to make informed purchasing decisions for myriad prod­ucts and services including electronics, apparel, health and fitness, sports, travel, home décor and investment and busi­ness opportunities.
 

Literary Pursuits-Cook Book Buyers

July 01, 2008

New List - Literary Pursuits-Cook Book Buyers - ListBargains - Description: This file contains indi­viduals with culinary interests as well as literary pursuits. They pay an average of $100 annually to buy books in their inter­est category. Whether cooking for their family or hosting large dinner parties, they enjoy following recipes and learn new cooking tips and tricks.
 

Inc. Magazine Opportunity Seekers

July 01, 2008

New List - Inc. Magazine Opportunity Seekers - Worldata - Description: This file contains readers of Inc. magazine — primarily individuals who are planning to start a new business ven­ture or grow their existing business. These entrepreneurs include top-level execu­tives, managers, professionals, decision makers, technology strategists, Internet enthusiasts and business/vacation travel­ers. They hope to make a sound business investment and generate revenue. These prospects are receptive to a wide range of high-ticket business and consumer offers that will make the most of their personal and professional lives.
 

Classifieds




Web Business Analyst
Senior Retention Manager

Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html


Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



In This Issue

Online Exclusive Feature

An industry expert shares three tips on how to boost your response quickly and cheaply. Click here to read. 

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