September 8, 2008

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Today's News

Catalogers debate the value of mail preference services at ACMA forum

Ellen Keohane June 27, 2008

Cataloger Crate & Barrel's John Seebeck, direct marketing business director, said industry self-regulation is the best approach to the potential threat of do-not-mail legislation during the American Catalog Mailers Association (ACMA) forum in Washington, DC on June 26.
 

PC World adds off-site reviews

Bryan Yurcan June 27, 2008

Tech publisher PC World, whose product reviews have long been a major staple of its content, is adding links to comparisons and expert and user reviews from other publications, sites and blogs. PC World partnered with electronic product comparison site Retrevo in the venture. Under the agreement, PC World is selling advertising programs for the Retrevo Web site, in addition to the content sharing.
 

Bonnier focuses on smaller audience for ski titles

Lauren Bell June 27, 2008

Skiing and Ski magazines, both from Bonnier Corp., are reducing their rate bases, starting with their September issues.
 

Celebrate Express sold for $31M to Liberty Media

Chantal Todé June 27, 2008

Liberty Media Corp. has entered into a definitive agreement to acquire party supplies and costumes multichannel merchant Celebrate Express for $31 million in cash
 

ALC launches new division

Bryan Yurcan June 27, 2008

American List Counsel this week announced it is launching a new division that will source and compile databases of medical professionals and healthcare specialists. Called ALC MD, the division has its own Web site, www.ALCMD.com, where marketers can review data cards with topline counts, a listing of major users by category, and information on how ALC MD data is gathered and deployed to build healthcare lists.
 

In This Week's Print Edition

House looks to protect SMBs' interests online

Dianna Dilworth June 30, 2008

The US House of Representa­tives Small Business Committee Subcommittee on Regulations, Healthcare and Trade held a hearing to discuss the state of the online advertising industry for small businesses last week
 

Government rivals DTC for student loans

Chantal Todé June 27, 2008

A series of changes to the federal student loan program that take effect July 1 could potentially slow the recent dramatic growth of direct-to-consumer loans from private lenders.The changes to the federal loan program include an increase in the amount students can borrow, a decrease in interest rates on loan repayments and new repay­ment terms enabling some bor­rowers to start repaying loans six months after graduation instead of 60 days
 

Today's lists and databases

Television and the Future

June 30, 2008

New List - Television and the Future - Infinite Media - Description: This file contains television viewers who do not have cable or satellite service. This is a good audience for mail­ers looking to sell products and services that are meant to bring Americans in this demographic up to speed with their televi­sion viewing technology.
 

Lippincott Nursing Drug Guide and Pharmacology Book Buyers

June 30, 2008

New List - Lippincott Nursing Drug Guide and Pharmacology Book Buyers - PCS Mailing List Company - Description: This file contains nurse book buyers who have purchased Lippincott's annual Nursing Drug Guide, its multiple editions of Clinical Drug Therapy, and other leading Lippincott nursing pharma­cology titles.
 

High Monthly Income Subscribers

June 30, 2008

New List - High Monthly Income Subscribers - MetaResponse Group - Description: This file contains subscrib­ers to High Monthly Income newsletter, who are conservative investors in or near retirement whose main focus is to protect their capital and capture monthly dividends. These income investors use exchange traded funds (ETFs), bonds, and mutual funds in their portfolios.
 

Government of Canada e-mail file

June 30, 2008

E-mail - Government of Canada e-mail file - NCM List Services - Description: This file contains listings of Canadian federal, provincial and major municipal government employees. Reach all levels of government by e-mail. Targeted selections include keyword by job title or office name. The Canadian government market represents billions of dollars of purchases for products and services within all industry sectors.
 

Classifieds


Modern State of the Art Fulfillment Center
 
Tilt tray conveyor & racking system
230,00 sf with 150-car parking
Generous loading - discounted rental rate


800-579-2372
www.cbre.com/69clendening


Account Coordinator


Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred.

Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email.

Call Center Available

For a very small investment you can own or lease this fully equipped, 3000 sq.ft. 60 seat Call Center; located in North Georgia where the labor supply is excellent. It's staffed, trained and ready to go. If you need to start up or expand your current customer contact capabilities, you will accomplish your goal with virtually no delays or start-up problems.

 E-mail Allen Cushman at Acushman@honeybell.com

Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com

CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.

THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



In This Issue

Online Exclusive Feature

Viral videos hit their targets

Direct and interactive tactics are helping videos become viral sensations. Click here to read. 

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