College-savings service Upromise is now using Mall Networks 3.0 to make its online shopping mall more user-friendly and engaging. Mall Networks, a provider of merchant-funded loyalty programs, is offering personalized comparison shopping and enhanced search on the Upromise site.
Mobile Loaves and Fishes and Trisomy 18 Foundation, along with a handful of other nonprofits, have deployed Convio Inc.'s Aikido CRM platform. Aikido, Convio's new, Web-based, on-demand program, tracks all constituent interactions across all channels for nonprofit clients.
AOL has tapped Clarabridge and its new Content Mining Platform (CMP) in a push to gather better customer feedback and improve customer loyalty. Clarabridge recently released version 3.0 of the CMP, which includes a guided discovery interface, enterprise-level deployment and other enhancements.
I-Centrix, a provider of database and data management services, announced today a partnership with free opt-out service Catalog Choice. "I-Centrix is an ideal place to complete the loop between Catalog Choice, the consumers and the catalogers themselves," said Bob Gaito, CEO of I-Centrix.
Steven Kleber, president and founder, Kleber & Associates Marketing & Communications June 18, 2008
Today's companies have a variety of tools at their fingertips to determine customer leads and qualified prospects, including list buying and building, Web research and old school cold calling.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
Crystal Uppercue, marketing manager, EU Services June 18, 2008
Here's what you already know: As marketers implement more sophisticated customer relationship management sysÂtems, databases gather richer content. Integrate what you have with predictive modeling techniques and you're set to hit the market with wonderfully personalized communications. CustomÂized messages, in turn, open awesome opportunities for jacking up response and improving ROI.
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