October 8, 2008

Today's News

Enfatico, WPP's Dell agency, acquires ADPeople

Dianna Dilworth June 26, 2008

Enfatico, formerly Davinci, the WPP agency that is being built to consolidate work for Dell, has acquired a majority stake of the issue-shared capital of Danish agency ADPeople. Terms were not disclosed.
 

Overstock offers new payment option

Bryan Yurcan June 26, 2008

Online retailer Overstock.com has announced a new payment option that allows customers to "shop now and pay later." The online retailer is adding the promotional financing service, PayPal Pay Later, to its purchasing options.
 

Dunbar Armored secures Microsoft for CRM

Lauren Bell June 26, 2008

Dunbar Armored, an armored car company, has tapped Microsoft Dynamics CRM 3.0 in a push to streamline its sales operations. With Dynamics CRM, the company will integrate customer and prospect data from its 80 offices across the US into a single database that employees can access and manage on different levels, depending on their roles within the company.
 

Web exclusive: DMNews speaks with Chris Vukelich, VP of distribution and e-commerce for OpenSkies

Lauren Bell June 26, 2008

DMNews sits down with Chris Vukelich, VP of distribution and e-commerce for OpenSkies — the new airline launched by British Airways last week.
 

Colorful Images catalog buyers insert program

June 26, 2008

Leon Henry Inc. has introduced the Colorful Images insert program to the market. Colorful Images is a catalog offering personalized products including checks, address labels, holiday cards, stationery and home office supplies.
 

In This Week's Print Edition

Creative campaigns from USA Today, CarGurus and Foundation for Jewish Camp

June 23, 2008

USA Today uses online chatter for banner ads; CarGurus take community to Facebook; and Foundation for Jewish Camp uses e-mail to help families find camp grants.
 

Mobile Web usage prompts development in the space

Sara Holoubek June 23, 2008

The mobile Web presence is to 2008 what the Web presence was to 1998: an absolutely essential component of the marketing mix. Mobile media measure­ment firm M:Metrics, recently acquired by ComScore, states that mobile browsing has increased 89% year over year, and page views have increased 127%.
 

Today's lists and databases

Family Magazine — Military Subscribers Blow-In Program

June 27, 2008

Inserts - Family Magazine — Military Subscribers Blow-In Program - List Process Management - Description: Family Magazine cov­ers articles on sports, entertainment, education, world news, current events, health and fitness, travel, investment and finance, food and cooking, home décor, pets and arts and crafts. The magazine is published 12 times per year and accepts two blow-ins per magazine. Subscribers are families, mostly mothers (88%) who are under age 35. All are at least high school graduates, most own a computer and 85% have either a cat or a dog. Aver­age income is $38,000.
 

Active Home Improvement Subscribers

June 27, 2008

New List - Active Home Improvement Subscribers - eTargetMedia.com Inc. - Description: This file contains consum­ers who have expressed an interest in home repair, home renovation, interior décor, outdoor landscaping and do-it-your­self projects. They take pride in their home and enjoy making improvements, whether for their own comfort or for the investment value the improvements incur. Improve­ments include additions and renovations inside as well as outside the home that im­prove aesthetics, safety and comfort.
 

Computer Savvy Seniors

June 27, 2008

New List - Computer Savvy Seniors - TMA List Brokerage and Management - Description: This file contains individuals more than 65 years of age who have vis­ited a Web site that allows people to find the best deals on a variety of products. They specifically inquired about obtaining a reverse mortgage for their home. This is the ideal audience for additional reverse mortgage offers, and other offers that target retired American, including medica­tions, catalogs, travel, publications, and fundraisers.
 

Hispanic Consumers and Shoppers

June 27, 2008

New List - Hispanic Consumers and Shoppers - BMessages Inc. - Description: This file contains shoppers that are responsive to offering promo­tions and other special shopping related offers and packages. These are Web-savvy consumers who research and compar­ison-shop at leading consumer sites. This unique list provides an ideal way to contact responsive Hispanic consumers.
 

Classifieds




Web Business Analyst
Senior Retention Manager

Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html


Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



In This Issue

Online Exclusive Feature

An industry expert shares three tips on how to boost your response quickly and cheaply. Click here to read. 

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