October 16, 2008

Today's News

Publicis Groupe launches new digitally focused entity

Ellen Keohane June 25, 2008

With the goal of better integrating the digital capabilities of its agencies, Publicis Groupe has launched a new entity, VivaKi. According to Publicis, the launch of VivaKi reflects the company's "conviction that a totally new and more integrated organization of the media, interactive, analog and digital universes is necessary in order to leverage scale and technological innovation."
 

PRC seeks comment on updated USPS service performance measurement plan

Ellen Keohane June 25, 2008

The Postal Regulatory Commission (PRC) is seeking public comment on the most recent draft of the US Postal Service's proposed service performance measurement plan. The plan was published in the Federal Register today.
 

Visa, Facebook team up for b-to-b network

Chantal Todé June 25, 2008

Visa Inc. has launched a b-to-b network on Facebook to help connect small businesses. "Working with Facebook, Visa is breaking new ground by harnessing social networking to connect business owners," said Antonio Lucio, CMO at Visa Inc., in a statement. "We are putting the power of the network in the users' hands, and it will be fascinating to see how the community evolves."
 

Highest paid search position not always best bet: Adgooroo report

Ellen Keohane June 25, 2008

Bidding for the highest paid positions on a search results page may not always make the most sense for advertisers, according to research recently released by search advertising technology provider AdGooroo.
 

Relish increases touchpoints

Lauren Bell June 25, 2008

Relish, a food magazine distributed as a newspaper insert, has signed a book deal and is increasing its rate base in 2009. Thanks to a rise in the number of its newspaper partners, Relish is moving its rate base from 12 million to 15 million, beginning in January.
 

Koroberi launches healthcare division

Bryan Yurcan June 25, 2008

Koroberi, a Chapel Hill, NC-based integrated marketing firm, has launched a new division designed to attract clients in the healthcare and pharmaceutical industry. The company announced this week it had launched its new business-to-health division, with three new employees who have prior experience in marketing and PR for companies in the healthcare industry, including Pfizer and Novartis.
 

Hallmark boosts rate base, warms hearts

Lauren Bell June 25, 2008

Hallmark Magazine is adding 100,000 subscriptions to its rate base — for a total of 800,000 — for its February/March 2009 issue. The increase, which doubles the magazine's rate base at its launch in 2006, has been attributed to multiple cross-sell opportunities within the Hallmark company.
 

You and Your Family insert program from ALC

June 25, 2008

American List Counsel has introduced the You and Your Family insert program to the market. This digest-sized publication is personally handed to women by their OBGYN during their second and third trimester of pregnancy.
 

In This Week's Print Edition

Available to good home: Online classifieds

Chantal Todé June 23, 2008

Real estate Web site Zillow.com and a group of newspaper companies are expected to roll out a previously announced program this week enabling local advertis­ers that buy ads with the newspapers to also place their listings on Zillow. News­papers participating in the Zillow deal will also be able to use Zillow's real estate content on their own sites.
 

Form follows function for creative

Chantal Todé June 23, 2008

TBWA's Scheiner talks about why creativity is important.
 

Today's lists and databases

Goldenrebate.com E-mail List

June 26, 2008

E-mail - Goldenrebate.com E-mail List - List Process Management - Description: This file contains the seniors on GoldenRebate.com, a weekly eNewsletter dedicated to finding discounts, coupons, rebates, offers of products and services to help senior citi­zens. All have opted in. These prospects are generally more than 62 years of age. GoldenRebate.com offers lifestyle, health and recreation information, as well as news to responsibly help seniors make important decisions for an improved and joyful living environment. They receive good deals online weekly as well as articles and lifestyle information.
 

Surf the Web Business Registry Names

June 26, 2008

New List - Surf the Web Business Registry Names - Aggressive List Management - Description: This file contains Internet and direct mail responsive customers at business addresses who have responded favorably to a variety of different offers. These business contacts are interested in a wide range of products and services both online and off. The database is a multisourced file reaching Web users who have registered online with multiple Web sites within the last 12 months.
 

Cigars International

June 26, 2008

New List - Cigars International - List Services Corp. - Description: This file contains upscale luxury item buyers. These cigar connois­seurs spend on average $90 per order and $250 over 12 months on a variety of premium cigars. They have disposable incomes that allow them to spend with Cigars International three or more times a year.
 

Accredited Hardcore Investors

June 26, 2008

New List - Accredited Hardcore Investors - Act One Mailing List Services - Description: This file contains accredited hardcore investors and has beenenhanced with more than a dozen con­sumer demographics. The file is 65% male, 35% female, and updated quarterly. Because these individuals are accredited according to financial industry standards, they are already pre-qualified for most higher-end financial, real estate, invest­ment, credit, luxury, travel, publishing and membership offers.
 

Classifieds




Web Business Analyst
Senior Retention Manager

 Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html

Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com



CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

 Several "HOT" positions that we are currently recruiting for:

 Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

 For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.


In This Issue

Online Exclusive Feature

Mary Elizabeth Hurn discusses search marketing efforts for Vail Resorts' recently launched site, Snow.com, with executives from Vail Resorts and iCrossing. Click here to read. 

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