September 3, 2008


Advertisement

Email Delivery Rates Above 95 Percent!
Yes, you can do it. Silverpop's latest white paper shares 16 "Must Dos" for ensuring your messages land in subscribers' inboxes. This comprehensive, 11-page report includes all the insights you need.
Download your copy from Silverpop today!.

News

Datran Media acquires Top-Colleges.com

Dianna Dilworth June 24, 2008

Online marketing firm Datran Media has acquired Top-Colleges.com, formerly a division of AffiliateCrew.com, for an undisclosed amount. New York-based Datran, an e-mail service provider, ad networking and database firm, acquired the higher education search engine in an effort to further develop its lead generation offerings.
 

Departure selects Alterian to run e-mail

Dianna Dilworth June 24, 2008

Digital advertising agency Departure has tapped online marketing services firm Alterian to power its e-mail marketing. Departure, a new agency that launched last fall focusing on integrating new media and social networking, will be using e-mail for its advertising.
 

Yahoo debuts new domain name in e-mail

Dianna Dilworth June 19, 2008

Yahoo is taking on Google's Gmail by introducing its own e-mail addresses. It has introduced the availability of two new e-mail domains that will give users the chance to register for the e-mail address or Yahoo ID of their choice at ymail.com or rocketmail.com.
 

Protus acquires GOT Corporation

Dianna Dilworth June 18, 2008

Communications firm Protus has acquired GOT Corporation, the e-mail services company that runs the Campaigner and Campaigner Pro programs, in an undisclosed deal. The acquisition is a part of Protus' strategic focus to offer more kinds of subscription-based software to small businesses.
 

DMNews' Essential Guide to E-mail Marketing

Beat outbound telemarketers to the punch

Clay Gillespie, EVP of client services and Timothy Daly, SVP of interactive services, at UnReal Marketing June 24, 2008

In recent years, online marketing budgets have shifted toward the fast-growing medium of lead generation referrals. According to the Internet Advertising Bureau, lead generation represents 8 percent of all online media spend. Online advertisers spent $1.3 billion in 2006 obtaining leads — a growth rate of 74 percent from 2005.
 

The DMNews Essential Guide to E-mail Marketing is now online

October 29, 2007

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Click on the image or headline to download it.
 

Column


Savvy retailers turn to e-mail to improve P&L in a down market

Russell McDonald, CEO, iPost. June 24, 2008

In this tightening economy, savvy marketers are learning they must evolve their tactics to ward off extinction or at least a downturn. For years, many have relied on tried and true direct mail. Certainly the benefits of a visually stunning, branded catalog can't be ignored. But in a down economy, the rising cost production has many turning a skeptical eye on the old standby and looking at ways to cut costs, optimize P&L and bolster the bottom line.
 

Lists and Databases


Cruise Passenger Opt-In E-mail Database

June 25, 2008

E-mail - Cruise Passenger Opt-In E-mail Database - Paradise Coast Media - Description: This file contains online cruising consumers who have traveled for personal enjoyment. It is sourced from a network of permission-based Web sites and is updated monthly.
 



Advertise
For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Steven Sottile at steven.sottile@haymarketmedia.com

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here.

Unsubscribe
To unsubscribe from DMNews Email Marketing Weekly click here.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2008 Haymarket Media Inc.