December 5, 2008

Today's News

Google debuts Ad Planner

Dianna Dilworth, Ellen Keohane June 24, 2008

Google has released a new media-planning tool called Ad Planner that connects advertisers with publishers. Wayne Lin, business product manager at Google, spoke of the tool's benefits at the ARF's Audience Measurement 3.0 today in New York.
 

Amazon launches office supplies store

Bryan Yurcan June 24, 2008

Amazon.com has launched a new office supplies store on its Web site. The store will initially feature around 500,000 products for sale, according to a company release.
 

Sprint customers folded into Nextel loyalty program

Lauren Bell June 24, 2008

Sprint Nextel is expanding its Business Premier customer loyalty program to include all small and midsize business customers. The program previously applied only to Nextel customers, but a merger between the companies — and the movement of all customers to a single billing platform — now makes it possible for Sprint customers to receive the Business Premier perks.
 

Datran Media acquires Top-Colleges.com

Dianna Dilworth June 24, 2008

Online marketing firm Datran Media has acquired Top-Colleges.com, formerly a division of AffiliateCrew.com, for an undisclosed amount. New York-based Datran, an e-mail service provider, ad networking and database firm, acquired the higher education search engine in an effort to further develop its lead generation offerings.
 

Condé Nast taps Acxiom for integrated marketing

Lauren Bell June 24, 2008

Condé Nast has expanded its contract with Acxiom to include digital and integrated marketing. The publisher of Vogue, Cookie, Wired and other titles has deployed Acxiom's services for its traditional direct marketing efforts — such as direct mail — for more than 10 years.
 

Dunhill managing plus size fashion list

June 24, 2008

Dunhill International List Co. Inc. has announced the Women's Plus Size Fashion Buyers list to the market. This list contains women who have purchased plus-size items at retail and online stores.
 

In This Week's Print Edition

Marketers' boom town

Nathan Golia June 23, 2008

The leading edge of the post-World War II baby boom is nearing retirement, but marketers shouldn't consider them a senior group, Nathan Golia reports.
 

Make the most of the global market

June 23, 2008

Marketing is increasingly international, which means tailoring your campaigns to the ways different cultures respond to DM. Four experts share global targeting tips.
 

Today's lists and databases

Cruise Passenger Opt-In E-mail Database

June 25, 2008

E-mail - Cruise Passenger Opt-In E-mail Database - Paradise Coast Media - Description: This file contains online cruising consumers who have traveled for personal enjoyment. It is sourced from a network of permission-based Web sites and is updated monthly.
 

Conservative Home School Families

June 25, 2008

New List - Conservative Home School Families - Political Fundraising Lists - Description: This file contains politi­cally and socially conservative families who home school their children. These individuals are often active in their churches and communities. Parents who participate in home schooling are typi­cally well-educated, upper middle income households, who purchase educational materials though mail order consistently. These materials include text books, lesson planning and curriculum materials, art supplies, software and more.
 

W-Style Women's Database

June 25, 2008

New List - W-Style Women's Database - Lighthouse List - Description: This file contains female buy­ers who are often brand specific but also look for bargains as well. These females have all responded to a free travel offer. Women purchase 83% of all products and services bought in the US, including health­care services, home products, children's products and more. This list is available for rental, enhancement, licensing, e-mail marketing, and SMS.
 

International Chiropractors Association

June 25, 2008

New List - International Chiropractors Association - MGI Lists - Description: This file contains certified practitioners, chiropractic assistants, students, and educators. ICA members are entrepreneurs and small business operators who value information on business management, therapeutic and sports medicine, and general marketing messages that target health professionals.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com



CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

 

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.


In This Issue

Online Exclusive Feature

Adam Turinas, EVP of client development at Organic, shares his 2009 digital marketing predictions. Click here to read. 

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