Starting a business is, no doubt, a massive endeavor. However, something larger looms ahead of the young start-up: scaling the business. It is frequently said that moving from zero to $10 million in revenue is easy; it is the step from $10 million to $100 million where the real sweating occurs.
In order to better assist its customers with finding what they are really looking for, The Knot started using Baynote technology to provide recommendations and social search technology for its e-commerce sites The Knot Wedding Shop and The Nest Baby Shop.
Adam Lefton, director of Web strategy for Cancer Treatment Centers of America, discusses how search helped people looking for cancer treatment information.
The Aegis Group has acquired Thailand-based search marketing agency Globlet for an undisclosed amount. After Globlet's staff is trained and certified, the agency will become part of the Isobar-owned network of iProspect search marketing agencies, the company said.
As search engine marketing (SEM) matures, direct sales and branding continue to be the top objectives, according to findings of the Search Engine Marketing Professional Organization's (SEMPO) State of the Market survey for 2007.
Overstock.com has partnered with three other companies in an effort to make its overall site experience, and particularly its search function, more user-friendly. The online retailer has partnered with Omniture Inc., Bazaarvoice and Mercado, using integrated solutions from the three companies through Omniture Genesis to employ a strategy the company calls "searchandising"—the usage of on-site search terms, user-generated product reviews and analytics to optimize product merchandising and relevance for site users.
Digital marketing agency Zeta Interactive has signed five new clients: water services company United Water, auto retail and service chain Pep Boys, financial services information company SourceMedia, video content site The NewsMarket and boutique and luxury chain Tablet Hotels.
Matt Naeger, EVP, operations, IMPAQT June 23, 2008
Many articles have been written about the move from traditional non-ROI based marketing and advertising to more measurable forms such as search engine marketing (SEM) over the past two years, with the mantra being that if you don't start measuring your sales you will lose your budget.
The DMNews Essential Guide to Search Engine Marketing
The rise of blogs, customer reviews, photo- and video-sharing sites, and other online social media have endowed consumers with a new — and welcome — degree of power. With blended search now providing access to this store of collective opinion in any combination of formats, brands face increased challenges in managing their reputation online. They must stand out while also putting their best foot forward.
