September 2, 2008

Today's News

New technology puts targeted ads on printed Web page

Chantal Todé June 24, 2008

After a 15-month test pilot with companies such as CareerBuilder.com and Rand McNally, Format Dynamics is broadly rolling out technology enabling advertisers to place targeted ads in a specified location on pages printed from the Web.
 

USPS submits network plan to Congress

Ellen Keohane June 23, 2008

The US Postal Service submitted its network plan, which outlines the agency's initiatives to produce better and more efficient operations and customer service, with Congress last week.
 

SMS acquires Rickard division

Bryan Yurcan June 23, 2008

Specialist Marketing Services (SMS) has acquired the fundraising list services group of Rickard List Marketing. Rickard is shedding its fundraising list brokerages so it can focus resources on "core competencies", according to Mark Rickard, CEO and president of Rickard.
 

SendTec selected as CDW's search agency

Ellen Keohane June 23, 2008

CDW, a provider of technology solutions for business, government and education, has selected SendTec as its search engine marketing agency of record.
 

HipCricket signs deal with Spanish Broadcasting Network

Dianna Dilworth June 23, 2008

Mobile marketing firm HipCricket has signed an agreement with the Spanish Broadcasting System's radio stations. According to the deal, the Spanish Broadcasting System will run ads from HipCricket's Hispanic Mobile Marketing Network, expanding the HipCricket network to reach more than 7 million Hispanic radio listeners nationwide.
 

Impressions goes green, digital

Lauren Bell June 23, 2008

Impressions magazine, a monthly trade title for the decorated apparel industry, has launched Ecoimpressions, a digital magazine, in an attempt to extend the brand. Ecoimpressions will be delivered quarterly to Impressions' online newsletter subscribers, which number around 60,000.
 

Worldata managing autobuyerscentral.com lists

June 23, 2008

Worldata has been awarded management of the autobuyerscentral.com postal and e-mail lists. The AutoBuyersCentral.com file contains more than 6.9 million people who do online research before making any auto-purchase decisions.
 

In This Week's Print Edition

Comments are welcome

David Ward June 23, 2008

Reviews and ratings help consumers communicate and marketers build brands, David Ward reports.
 

La-Z-Boy's new Web store eases it into e-commerce

Bryan Yurcan June 23, 2008

Iconic American furniture store La-Z-Boy launched an online store on June 16. The company decided to debut the site when it realized that shoppers are making their purchases "whenever and however they want to," said Doug Collier, CMO of La-Z-Boy, in a e-mail.
 

Today's lists and databases

Health Quote OnLine

June 24, 2008

New Management - Health Quote OnLine - Impulse Media - Description: This file contains consum­ers who have opted in via the Internet for low cost health insurance quotes for their families and businesses. An American health referral network gathers consumer information and passes into local licensed insurance agents who get in contact with these applicants within 24 hours. The file is three-quarters female; most prospects are more than 40 years old.
 

Japan Active Golf Club Members

June 24, 2008

New List - Japan Active Golf Club Members - Acton International Ltd. - Description: This file contains active members of golf clubs in Japan. Golfers in Japan have high income levels and love to spend money on a variety of activities including travel, entertainment, dining, sports, shopping, reading, gardening and self-improvement pursuits. These Japanese consumers are responsive to a variety of offers including financial services, insurance, overseas travel, din­ing, golf/sports equipment and inter­national products and services. This list contains 94% male club members, age 45-plus. They are typically well-educated.
 

Forest Products Equipment Magazine

June 24, 2008

New List - Forest Products Equipment Magazine - Direct Media - Description: This file contains subscrib­ers who are decision-makers in forestry management companies, logging and harvesting, sawmills, wood composite panel producers, timber merchants and forestry associations throughout the US. Forest Products Equipment magazine is published by Moose River Media.
 

Silhouettes

June 24, 2008

New List - Silhouettes - Belardi/Ostroy ALC LLC - Description: This file contains buyers of the latest career, casual and special oc­casion apparel, accessories, lingerie and shoes for women sizes 12W to 34W.
 

Classifieds


Modern State of the Art Fulfillment Center
 
Tilt tray conveyor & racking system
230,00 sf with 150-car parking
Generous loading - discounted rental rate


800-579-2372
www.cbre.com/69clendening


Account Coordinator


Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred.

Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email.

Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com

CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.

THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



In This Issue

Online Exclusive Feature

Viral videos hit their targets

Direct and interactive tactics are helping videos become viral sensations. Click here to read. 

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