Flawed marketing practices can lead to data breaches and privacy problems that significantly impact customer acquisition and retention. That is just one of the many key findings outlined in a new research study conducted by privacy research firm the Ponemon Institute and StrongMail Systems.
Download this industry study for detailed information on current marketing trends and learn how to better safeguard sensitive data and foster more profitable customer relationships.
Download now.
Key Things You Will Learn:
- Internal discrepancies in how different roles share customer data with third parties
- The effect of data breaches on customer acquisition and retention
- Perceptions of CAN-SPAM compliance across marketers and privacy professionals
- Trend-based recommendations for protecting sensitive customer data
Call (800) 971-0380 to speak with StrongMail today.
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