September 2, 2008

Today's News

HP to reorganize printing units

Chantal Todé June 20, 2008

Hewlett-Packard said this week that it will be realigning its printing division, restructuring five business units into three. There will be no layoffs associated with the move, according to Alyson Griffin, director of worldwide influencer communications at HP.
 

Aegis Group acquires Thailand search agency Globlet

Ellen Keohane June 20, 2008

The Aegis Group has acquired Thailand-based search marketing agency Globlet for an undisclosed amount. After Globlet's staff is trained and certified, the agency will become part of the Isobar-owned network of iProspect search marketing agencies, the company said.
 

Direct Media boosts its e-mail services

Bryan Yurcan June 20, 2008

Citing the changing nature of the industry, Direct Media this week began offering additional e-mail optimization services to its clients. Direct Media CEO Larry May said it was done it an attempt to transition for the future of the lists and database business.
 

Rising gas prices a boon to free shipping site

Chantal Todé June 20, 2008

FreeShipping.org generated more than $250,000 in sales for retailers like JC Penney, Target and Bloomingdale's in May by offering consumers a one-stop destination for finding free shipping deals.
 

Overstock search function gets makeover

Bryan Yurcan June 20, 2008

Overstock.com has partnered with three other companies in an effort to make its overall site experience, and particularly its search function, more user-friendly. The online retailer has partnered with Omniture Inc., Bazaarvoice and Mercado, using integrated solutions from the three companies through Omniture Genesis to employ a strategy the company calls "searchandising"—the usage of on-site search terms, user-generated product reviews and analytics to optimize product merchandising and relevance for site users.
 

The Knot uses crowd wisdom for better site search

Ellen Keohane June 20, 2008

In order to better assist its customers with finding what they are really looking for, The Knot started using Baynote technology to provide recommendations and social search technology for its e-commerce sites The Knot Wedding Shop and The Nest Baby Shop.
 

RiseUp to join Sunday papers

Lauren Bell June 20, 2008

RiseUp, a new Sunday insert, hits newspapers on Sunday, June 22. The 4.5 million circulation magazine will focus on race, ethnicity and diversity in America.
 

In This Week's Print Edition

British Airways launch stresses service

Lauren Bell June 20, 2008

British Airways is focus­ing on the customer experience with the June 19 launch of its OpenSkies subsidiary. The car­rier, which offers flights from New York to Paris, is seeking to treat each of its flyers to a luxury expe­rience and allow British Airways to take advantage of a US-EU Open Skies treaty that liberalizes the cross-Atlantic flight market.
 

Floods slow delivery, service

Ellen Keohane June 23, 2008

With severe flooding resulting in evacuations throughout the Midwest, marketers and mail delivery services have taken steps to respond and adapt to the changing conditions.
 

Today's lists and databases

Debt Cures Insert Program

June 23, 2008

Inserts - Debt Cures Insert Program - Gnames Advantage - Description: This file contains individu­als who want to improve their financial status and make a purchase to learn how to manage their debt, turn bad credit into good credit and build wealth. This program is recommended for offers of general merchandise, travel, insurance, continuity clubs, home study courses, publishing, music, collectibles, health and more.
 

Dealer Warranty Service

June 23, 2008

New List - Dealer Warranty Service - Names and Addresses Inc. - Description: This file contains buyers of vehicle service contracts and extended warranties. The extended warranty ben­efits include savings on costly repairs, no inspection, low to no deductible, financ­ing at little or no cost, 24-hour roadside assistance and car rental benefits.
 

Electronics and Electric Equipment Manufacturers

June 23, 2008

New List - Electronics and Electric Equipment Manufacturers - Manufacturers' News Inc. - Description: This file contains nation­wide manufacturers of electrical lighting and wiring equipment, electronic compo­nents, radio, TV and telecommunications equipment, household appliances and equipment for the electrical industry. Company profiles include contact infor­mation (phone, Web, e-mail), names and titles of executives, annual sales, number of employees, product(s) manufactured and more. All information recently veri­fied by direct contact.
 

Luxury Buyers from Entrepreneur Magazine

June 23, 2008

New List - Luxury Buyers from Entrepreneur Magazine - Worldata - Description: This file contains high net worth individuals who make large purchases on luxury items. They are entrepreneurs and investors who have a taste for fine living. They are indulgent buyers of extravagant homes, yachts, cars, clothing, jewelry, fine wine and cuisine, exotic travel destinations, spas and resorts. This is a good list for direct mailing offers of products and services that cater to a wealthy lifestyle. Entre­preneur Magazine includes categories on finance, technology, and management. It serves as a comprehensive resource for management questions facing entrepre­neurs and persons who wish to become successful business owners.
 

Classifieds


Modern State of the Art Fulfillment Center
 
Tilt tray conveyor & racking system
230,00 sf with 150-car parking
Generous loading - discounted rental rate


800-579-2372
www.cbre.com/69clendening


Account Coordinator


Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred.

Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email.

Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com

CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.

THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



In This Issue

Online Exclusive Feature

Viral videos hit their targets

Direct and interactive tactics are helping videos become viral sensations. Click here to read. 

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