October 7, 2008

Today's News

Infinite Media debuts cell phone text list

Bryan Yurcan June 19, 2008

Hoping to entice marketers and advertisers with a better-than-average response rate, Infinite Media of White Plains, NY, is using a recently acquired cell phone text messaging database for prospecting."The response rates from text messaging are some of the best response rates," said Richard Johnson, VP of sales for Infinite Media.
 

Yahoo debuts new domain name in e-mail

Dianna Dilworth June 19, 2008

Yahoo is taking on Google's Gmail by introducing its own e-mail addresses. It has introduced the availability of two new e-mail domains that will give users the chance to register for the e-mail address or Yahoo ID of their choice at ymail.com or rocketmail.com.
 

Direct sales, branding primary SEM objectives: SEMPO survey

Ellen Keohane June 19, 2008

As search engine marketing (SEM) matures, direct sales and branding continue to be the top objectives, according to findings of the Search Engine Marketing Professional Organization's (SEMPO) State of the Market survey for 2007.
 

Magazine for Latinos shutters

Lauren Bell June 19, 2008

Tu Ciudad, a regional lifestyle magazine for affluent Latinos, will close after publishing its June/July issue.Publisher Emmis Communications has submitted a transfer request to the Audit Bureau of Circulations so that it can offer Los Angeles magazine as a replacement to subscribers. Subscribers who opt not to receive Los Angeles will get a refund
 

MBTA plans DM ride for CharlieCard

Bryan Yurcan June 19, 2008

The Massachusetts Bay Transportation Authority (MBTA) is hoping to utilize outdoor and direct marketing efforts to get more people to use public transportation in the greater Boston area.
 

Singles get their own title

Lauren Bell June 19, 2008

Singular Communications, a new publishing venture based in Los Angeles, will launch Singular magazine, SingularCity.com and an events series this fall.
 

In This Week's Print Edition

Creative campaigns from Godiva, Renaissance Hotels & Resorts and Oakley

June 16, 2008

Out-of-home campaign sweetens the deal for Godiva; Renaissance Hotels & Resortsputs a face its brand; and Oakley gets social with sports.
 

For Neiman Marcus, dead link maintenance is not a luxury

Ellen Keohane June 16, 2008

Fashion products tend to be sea­sonal and have short life cycles, so the items Neiman Marcus Direct sells on its Web sites are constantly changing, said Luis Fernandez, VP of marketing for Nei­man Marcus Direct.
 

Today's lists and databases

Corporate Executives - Frequent Travelers

June 20, 2008

New Selects - Corporate Executives - Frequent Travelers - Customized Mailing Lists - Description: This file contains corporate executives who travel often for their com­panies. These executives include sales managers, sales execs, plant managers, group VPs, EVPs, consultant design executives and senior corporate executives.
 

Mental Floss

June 20, 2008

New List - Mental Floss - American List Counsel - Description: This file contains individu­als interested in a wide variety of useful products, as well as useful knowledge. They're on the cutting edge in their quest for both; visiting Web sites, subscribing to publications, and perusing their mail. Sixty-four percent of the audience possess a college degree and 36% have an annual income of over $100,000. Mental Floss subscribers purchase a variety of innovative products including games, puzzles and books.
 

NuMovers iD

June 20, 2008

New List - NuMovers iD - Phoenix Data Processing - Description: This file contains new movers and new homeowners that have relocated in the past year. The database is updated on a weekly basis, blending multiple sources to ensure recency, uniqueness, and accuracy. All addresses have been delivery point-verified. New homeowners spend more within the first six months than the average consumer spends in three years.
 

Prime Time Super Sweeps

June 20, 2008

New List - Prime Time Super Sweeps - Market Approach Consulting - Description: This file contains sweep­stakes entrants that have filled out entry forms for cash prizes, cars and many other types of offers ranging from maga­zines, jewelry, beauty products and travel giveaways.
 

Classifieds




Web Business Analyst
Senior Retention Manager

Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html


Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



In This Issue

Online Exclusive Feature

An industry expert shares three tips on how to boost your response quickly and cheaply. Click here to read. 

FREE WHITEPAPERS






DMNews Jobs Market




Advertise
For details of how to advertise in the DMNews iMarketing News Daily, please email Steven Sottile at steven.sottile@haymarketmedia.com

Classifieds
For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com.

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here.

Unsubscribe
To unsubscribe from DMNews iMarketing News Daily click here.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2008 Haymarket Media Inc.