October 7, 2008

Today's News

Microsoft acquires Navic Networks

Mary Elizabeth Hurn June 18, 2008

Microsoft has acquired Navic Networks, a provider of television advertising solutions. Navic will provide Microsoft with its Admira media placement service, which uses set-top box measurement to provide highly targeted and interactive advertisements to consumers. This technology is currently available in 35 million boxes nationwide.
 

Quebecor World merges catalog, direct mail divisions

Chantal Todé June 18, 2008

Quebecor World Inc. has merged its US retail insert, catalog, Sunday magazine division and direct mail division into a new integrated marketing group.
 

USPS Governor Ellen Williams reappointed

Ellen Keohane June 18, 2008

President George W. Bush has appointed US Postal Service Board of Governors member Ellen Williams for a second term ending on December 8, 2014. The president first appointed Williams to the board in 2006 to serve the remainder of an unexpired term.
 

Protus acquires GOT Corporation

Dianna Dilworth June 18, 2008

Communications firm Protus has acquired GOT Corporation, the e-mail services company that runs the Campaigner and Campaigner Pro programs, in an undisclosed deal. The acquisition is a part of Protus' strategic focus to offer more kinds of subscription-based software to small businesses.
 

BPA board adds, amends rules

Lauren Bell June 18, 2008

BPA Worldwide approved a number of new rules and amendments at its latest board of directors meeting, including changes to digital audit regulations and various reporting procedures.
 

Restoration Hardware taken private

Chantal Todé June 18, 2008

The management-led buyout of Restoration Hardware Inc. has been completed, thereby taking the multichannel merchant private. Restoration Hardware's common stock ceased trading on NASDAQ prior to the opening of the market on June 18 and will no longer be listed on NASDAQ.
 

Yahoo expands global mobile reach

Dianna Dilworth June 18, 2008

Yahoo is expanding its mobile reach globally with a handful of new mobile marketing partnerships. The online company, which has been pursuing the emerging space, has formed strategic mobile advertising partnerships with Maxis Communications Berhad in Malaysia and Idea Cellular Limited in India.
 

Executive golfers list available

June 18, 2008

The Services Group has released the Fore Golfing Business Executives list to the market. This list features executives of small businesses that enjoy playing golf with their clients and friends.
 

In This Week's Print Edition

ISPs' data collecting methods scrutinized

Dianna Dilworth, Cara Wood June 16, 2008

Controversy surrounds Internet service providers' (ISP) use of a technology called deep packet inspection (DPI), which allows an ISP to track a consumer's behav­ior online. This information can be shared with ISPs' business partners, usually a third-party firm, for behavioral advertising.
 

Spotlight conversation: Measuring every response

Lauren Bell June 12, 2008

Peppers & Rogers Group's Rogers says there's no such thing as no response.
 

Today's lists and databases

Coastal Living Magazine

June 19, 2008

New Management - Coastal Living Magazine - Millard Group - Description: This file contains a diverse, affluent audience of people who live, or dream of living, on the East Coast, West Coast, Gulf Coast or Great Lakes. Coastal Living inspires its readers to have a coastal state of mind through its timeless coverage of stylish homes, memorable characters, eco-friendly advice, and serene locales. This mostly female list is generally around 50 years of age with a median household income of $91,675.
 

Prepaid Credit Builders

June 19, 2008

New List - Prepaid Credit Builders - Macromark - Description: This file contains indi­viduals with bad credit, age 18-65, with income in the $15,000-$35,000 range. They are in need of credit repair and/or debt relief, and have turned to Prepaid Credit Builders to help dig themselves out. This file is sourced through radio, TV, mail and the Web.
 

National Subscription Service

June 19, 2008

New List - National Subscription Service - Direct Partner Solutions - Description: This file contains people who have purchased one or more prod­ucts from TV infomercials — including beauty, cooking, home improvement and fitness products, real estate investment opportunities and more. These buyers have also purchased a magazine sub­scription as the result of an upsell from their infomercial purchase. Prospects are 100% credit card buyers.
 

MIT Financial — Millionaires in Training

June 19, 2008

New List - MIT Financial — Millionaires in Training - American Name Services - Description: This file contains people that have attended financial education seminars. The training seminars focus on some of America's hottest financial and wealth building topics such as real estate investing, total asset protection, income tax reduction, government-backed investments and stock market investing. These highly motivated indi­viduals with above average income and net worth spend money to keep up to date on cutting-edge financial matters.
 

Classifieds




Web Business Analyst
Senior Retention Manager

Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html


Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



In This Issue

Online Exclusive Feature

An industry expert shares three tips on how to boost your response quickly and cheaply. Click here to read. 

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