October 7, 2008

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Today's News

EBay looks to update its segmentation tools

Bryan Yurcan June 17, 2008

By opening up its seller management tools to outside developers, eBay envisions better service for its sellers, more money-making opportunities for developers, and a whole new way that sellers and buyers will interact on the site.
 

MySpace spam suit settled

Cara Wood June 17, 2008

News Corp.'s social networking property MySpace has reached an agreement to collect $6 million from Scott Richter and his Web marketing company, Media Breakaway LLC, for allegedly spamming its users with unsolicited advertisements. The charges originated in January 2007.
 

Nonprofits tap Convio for integrated CRM

Lauren Bell June 17, 2008

Mobile Loaves and Fishes and Trisomy 18 Foundation, along with a handful of other nonprofits, have deployed Convio Inc.'s Aikido CRM platform. Aikido, Convio's new, Web-based, on-demand program, tracks all constituent interactions across all channels for nonprofit clients.
 

Zeta Interactive signs five new clients

Ellen Keohane June 17, 2008

Digital marketing agency Zeta Interactive has signed five new clients: water services company United Water, auto retail and service chain Pep Boys, financial services information company SourceMedia, video content site The NewsMarket and boutique and luxury chain Tablet Hotels.
 

Yesmail becomes Sender Score partner

Cara Wood June 17, 2008

E-mail provider Yesmail, an InfoGroup company, has announced a partnership with Return Path to become a referral partner for its Sender Score Certification program, which whitelists e-mail addresses and improves inbox delivery rates.
 

Ultra Sports Fan list available

June 17, 2008

Profile America has introduced the Ultra Sports Fans list to the market. This list contains fans who have played sports. Most also enjoy watching sports on TV.
 

In This Week's Print Edition

E-mail: A powerful brand builder

Dianna Dilworth June 16, 2008

E-mail isn't just about offering discounts. Dianna Dilworth reports how one retailer uses e-mail as part of its brand experience.
 

Control costs by consolidating mail

June 16, 2008

Combining your mail with that of other catalogers and publishers can help secure optimal postal rates and effectively manage spend. Four experts weigh in on various "co-" methods.
 

Today's lists and databases

Eventco Corporate Hospitality UK

June 18, 2008

New List - Eventco Corporate Hospitality UK - Net60 - Description: This file contains senior de­cision makers, from across a full range of market sectors, who have paid between £5,000-£35,000 to attend a wide variety of sporting events with their clientele. As the largest corporate hospitality com­pany in the UK, Eventco is able to cover all the major sporting events — from top class rugby, cricket, tennis, motor rac­ing, horse racing and golf, to the Henley Regatta and the Chelsea Flower Show.
 

Vegetarian Living

June 18, 2008

New List - Vegetarian Living - Datamatrix Lists - Description: This file contains health-conscious and animal friendly consum­ers. Their median income is $60,000 and average age is 52.
 

Profile America Goes Green

June 18, 2008

New List - Profile America Goes Green - Profile America List Company Inc. - Description: This file contains people who are involved or concerned with conservation and environmental issues. They are interested in ways to keep the earth clean and green. Most are college educated, some are activists and these prospects are likely to donate. They will pay for eco-friendly products, are likely to drive fuel efficient cars and recycle or use reusable products.
 

Total Landscape Care E-Mail File

June 18, 2008

Total Landscape Care E-Mail File - The Information Refinery - Description: This file contains subscrib­ers who read about an array of topics including economic, general interest and industry news as well as product information and before-and-after photos of landscapers' favorite projects. Total Landscape Care, from Randall-Reilly's Construction Media Group, has readers including landscape contractors, lawn maintenance firms, ornamental shrub and tree servicers and more.
 

Classifieds




Web Business Analyst
Senior Retention Manager

Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html


Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



In This Issue

Online Exclusive Feature

An industry expert shares three tips on how to boost your response quickly and cheaply. Click here to read. 

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