It was a big week — make that a very big week — for search engine marketing announcements. While most are obsessing over the Yahoo/Google partnership, plenty of other news was released. Dear readers, here are the best bits.
Search engine marketing firm iProspect announced the launch of two new offices in Belgium and Canada on June 16. "What we're trying to do is establish an as-large-as-reasonably-possible geographic footprint," said Robert Murray, president, iProspect.com, which is part of the Isobar global network.
Yahoo and Google have entered into a non-exclusive ad services agreement which will give Yahoo the ability to use Google's AdSense for Search and AdSense for content advertising programs in the US and Canada.
Fashion products tend to be seasonal and have short life cycles, so the items Neiman Marcus Direct sells on its Web sites are constantly changing, said Luis Fernandez, VP of marketing for Neiman Marcus Direct.
The latest version of Google Trends, which allows users to see how popular specific search terms are across the Internet, has been met with tempered enthusiasm by search marketers.
Internet marketing firm SendTec launched a new search engine marketing (SEM) and performance consulting division called SEMpc this week. According to the SendTec, the new division is geared toward providing services to midsize to large companies that manage SEM campaigns in-house.
Bryson Meunier, product champion for natural search, Resolution Media June 16, 2008
Mobile has been the "next big thing" in marketing for a few years now. With mobile search revenues predicted to grow beyond $1.4 billion by 2012 (eMarketer), many advertisers are experimenting with the space now to be better prepared for success in the future.
The DMNews Essential Guide to Search Engine Marketing
Thanks to an uncertain economy — in which companies are closely evaluating all areas of their marketing budgets and demanding controllable, accountable and measurable media — search engine marketers are standing firmly on center stage. More than $12 billion was spent on search last year, and that number is expected to more than double in the next three years.
