Good Housekeeping has launched a reader incentive and loyalty program — Good Housekeeping Rewards — with help from Affinity Solutions. Readers can get coupons for participating retailers such as Macy's, Banana Republic and Target on Good Housekeeping's Web site.
In response to declining revenues, newspaper publisher McClatchy Co. is cutting 10% of its work force — around 1,400 jobs. The cuts, which begin sometime this week, are expected to save the company $70 million annually.
Sporting News Magazine is redesigning its print product and, as of September 1, cutting its frequency to every other week. The sports fans' magazine will also launch a daily e-newsletter, Sporting News Today, on July 23.
US News and World Report is cutting its frequency and redesigning its magazine and Web site in an effort to keep up with the changing consumer landscape. The once weekly magazine moved from 46 to 36 issues this year, and will now publish only every other week.
In an effort to court teen readership, the Chicago Tribune is launching a high-school-focused weekly this September.Tentatively titled The Mash, the paper will be produced in conjunction with Chicago public schools, enlisting students to produce content with guidance from Tribune editors.
David Bergeman and Zazie Lucke have joined The Atlantic's New York-based sales and marketing team as circulation director and marketing director, respectively. DMNews spoke with Jay Lauf, VP and publisher of The Atlantic, about the hires.
Erin O’Mara, circulation director, TV Guide June 16, 2008
We have the power, through targeted marketing, to steer the demographic make-up of a subscriber file. In the short time since October 2005, TV Guide magazine's demos have changed dramatically. We have nearly one million new subscribers, age 18-44. We've seen a jump of 23% in subscribers age 18-34, while losing 1.5 million subscribers more that 45 years of age, and our readers earn more.
New List - Custom-Select Magazine Subscribers - Estee Marketing Group - Description: This file contains subscribers to various types of magazines, including gardening, cooking, computer/Internet, beauty & fashion, crafts, sewing/needlework, home improvement, nutrition, travel, woodworking and many others. These subscribers have a wide variety of interests and are always looking for offers that match their interests. Selectable by age, income, ethnicity and many more lifestyle enhancements, mailers can customize the list to suit their particular type of offer.
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