September 8, 2008

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Today's News

Nanci Langley sworn in as PRC commissioner

June 16, 2008

Nanci Langley was sworn in as commissioner of the Postal Regulatory Commission (PRC) today. In February, President George W. Bush nominated Langley as commissioner. The US Senate confirmed his nomination earlier this month.
 

iProspect opens offices in Canada and Belgium

Ellen Keohane June 16, 2008

Search engine marketing firm iProspect announced the launch of two new offices in Belgium and Canada on June 16. "What we're trying to do is establish an as-large-as-reasonably-possible geographic footprint," said Robert Murray, president, iProspect.com, which is part of the Isobar global network.
 

McClatchy, employees feel a squeeze

Lauren Bell June 16, 2008

In response to declining revenues, newspaper publisher McClatchy Co. is cutting 10% of its work force — around 1,400 jobs. The cuts, which begin sometime this week, are expected to save the company $70 million annually.
 

AOL looks to Clarabridge for customer data

Lauren Bell June 16, 2008

AOL has tapped Clarabridge and its new Content Mining Platform (CMP) in a push to gather better customer feedback and improve customer loyalty. Clarabridge recently released version 3.0 of the CMP, which includes a guided discovery interface, enterprise-level deployment and other enhancements.
 

Godiva launches integrated online strategy with Range Online Media

Ellen Keohane June 16, 2008

Godiva Chocolatier has selected Range Online Media to work with the chocolate and gourmet gift company on an integrated online strategy consisting of paid search, search engine optimization and media services.
 

Good Housekeeping rewards readers

Lauren Bell June 16, 2008

Good Housekeeping has launched a reader incentive and loyalty program — Good Housekeeping Rewards — with help from Affinity Solutions. Readers can get coupons for participating retailers such as Macy's, Banana Republic and Target on Good Housekeeping's Web site.
 

New voter list available from VP Media

June 16, 2008

VP Media has introduced the Democratic-minded voters list to the marketplace. This list reaches an audience of liberal-minded voters who are concerned about issues such as universal healthcare, energy independence, economic prosperity and gaining green collar jobs.
 

In This Week's Print Edition

GameStop selects The Marketing Arm as AOR

Chantal Todé June 16, 2008

Video game retailer GameStop Corp. has named The Marketing Arm as its promotions agency of record. It will also be responsible for direct marketing. The agency will work to develop fully integrated promotional events for GameStop, including in-store experiences and merchandising.
 

E-mail: A powerful brand builder

Dianna Dilworth June 16, 2008

E-mail isn't just about offering discounts. Dianna Dilworth reports how one retailer uses e-mail as part of its brand experience.
 

Today's lists and databases

Home School Community with Email Addresses

June 17, 2008

E-mail - Home School Community with Email Addresses - Complete Mailing Lists - Description: This file contains families who have purchased or inquired about home schooling products and services. These families put a high value on the education of their children and commit a large portion of their time and resources to ensure they're learning efficiently. They are committed to maintaining high standards with regards to curriculum. They purchase educational materials through a variety of methods including direct mail, home school conventions and book stores. These families are often Christian conservatives who are well-educated and maintain an upper-middle-class lifestyle. The are strong supporters of candidates and causes which promote family values.
 

Advertisers Clearing House

June 17, 2008

New List - Advertisers Clearing House - Adrea Rubin Management - Description: This file contains online respondents who have signed up on a Web site to receive a guaranteed prize of either $5,000 in cash, an Apple iPhone, a Sony Playstation 3 or five free ring­tones. Each person submits their name, address, and cell phone number to enter. The average household income of these respondents is approximately $35,000.These names are good for a variety of offers including sweepstakes, telemar­keting, insurance, online education, credit offers, mortgages, online surveys, college loans, and more.
 

The Hospitalist Doctors Database

June 17, 2008

New List - The Hospitalist Doctors Database - PCS Mailing List Company - Description: This file consists of doctorsthat specialize in hospital medicine. These hospitalists care for acutely and critically ill patients, teach residents, conduct in-hospital clinical research, establish treatment standards and over­see patient safety.
 

Sure Fit Furniture Covers Mail Order Buyers

June 17, 2008

New List - Sure Fit Furniture Covers Mail Order Buyers - Leon Henry Inc. - Description: This file contains buyers of furniture covers for sofas, loveseats, chairs, wing chairs, dining room chairs, recliners, ottomans and folding chairs as well as furniture throws. Sure Fit also sells coordinating decorative pillows.
 

Classifieds


Modern State of the Art Fulfillment Center
 
Tilt tray conveyor & racking system
230,00 sf with 150-car parking
Generous loading - discounted rental rate


800-579-2372
www.cbre.com/69clendening


Account Coordinator

Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred.

Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email.

Call Center Available

For a very small investment you can own or lease this fully equipped, 3000 sq.ft. 60 seat Call Center; located in North Georgia where the labor supply is excellent. It's staffed, trained and ready to go. If you need to start up or expand your current customer contact capabilities, you will accomplish your goal with virtually no delays or start-up problems.

 E-mail Allen Cushman at Acushman@honeybell.com

Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com

CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.

THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

 Several "HOT" positions that we are currently recruiting for:

 Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

 For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.


In This Issue

Online Exclusive Feature

Viral videos hit their targets

Direct and interactive tactics are helping videos become viral sensations. Click here to read. 

WHITEPAPER LIBRARY






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