December 5, 2008

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Today's News

Yahoo, Google match-up may cause shift in search world

Mary Elizabeth Hurn, Cara Wood June 13, 2008

Yahoo and Google have entered into a non-exclusive ad services agreement which will give Yahoo the ability to use Google's AdSense for Search and AdSense for content advertising programs in the US and Canada.
 

EuroRSCG signs about $5M in new accounts

Bryan Yurcan June 13, 2008

Hainan Airlines, China's fourth largest commercial airliner, has selected Euro RSCG to manage its campaign launching its non-stop flights from Seattle to Beijing - a direct route that has never before been available according to the company.
 

I-Centrix partners with Catalog Choice

Ellen Keohane June 16, 2008

I-Centrix, a provider of database and data management services, announced today a partnership with free opt-out service Catalog Choice. "I-Centrix is an ideal place to complete the loop between Catalog Choice, the consumers and the catalogers themselves," said Bob Gaito, CEO of I-Centrix.
 

Papa Murphy's orders up Salesforce

Lauren Bell June 13, 2008

Papa Murphy's Take 'N' Bake Pizza has started using a suite of Salesforce.com CRM products to track and manage franchise information. The pizza chain, which was already using some Salesforce.com tools in its corporate center, has rolled out Salesforce SFA, Salesforce Marketing, Salesforce Customer Portal, Salesforce Mobile and Salesforce for Google AdWords.
 

Sporting News redesigns, cuts frequency

Lauren Bell June 13, 2008

Sporting News Magazine is redesigning its print product and, as of September 1, cutting its frequency to every other week. The sports fans' magazine will also launch a daily e-newsletter, Sporting News Today, on July 23.
 

Even failed ventures provide value for online marketing

Eleanor Trickett June 16, 2008

I may be at risk of upsetting the ROI lobby with this state­ment, but I have to tip my hat to the marketers who took the plunge into the social media world, and failed. The Wall Street Journal last week analyzed the year since Facebook opened its development doors, reporting that more than 250,000 developers have taken the bait.
 

ALC managing Bits & Pieces PIP

June 13, 2008

American List Counsel has been named new manager for the Bits & Pieces Package Insert Program. The Bits & Pieces catalog and Web site offer gifts and merchandise including remote control toys, jigsaw puzzles, wooden games, mechanical banks, weather instruments, nesting dolls, novelty clocks and kaleidoscopes.
 

In This Week's Print Edition

MTV gives voice to AIDS cause

Chantal Todé June 16, 2008

MTV launched an inter­national cause-related marketing campaign last week encouraging youths to speak openly about sex and HIV/AIDS. The effort is built upon Spin­Vox technology that lets con­sumers convert voice messages into digital text.
 

Traffic to up Mitsubishi's future efforts

Lauren Bell June 16, 2008

Mitsubishi Motors North America has named Traffic its agency of record for strategy, creative and interactive, replac­ing former strategy and creative AOR BBDO. The independent agency was chosen in a four-month review process that narrowed a broad field down to four: Traffic; DDB Los Angeles; Ignited and WongDoody Los Angeles.
 

Today's lists and databases

Dominican Sisters of Hope

June 16, 2008

New Management - Dominican Sisters of Hope - Trinity Direct - Description: This file contains donors to the support of aged and infirm nuns who have dedicated to a Catholic order.
 

Dance Magazine

June 16, 2008

New List - Dance Magazine - Statlistics - Description: This file contains dance participants (professional, teacher or student) as well as dance enthusiasts. Feature stories and columns regularly cover performance, education, products, video, books, nutrition, records, films, travel, and lifestyle for dancers.
 

College Administrators At Home

June 16, 2008

New List - College Administrators At Home - Complete Mailing Lists - Description: This file contains college administrators at their home addresses. These consumers are well educated, have higher than average spending habits and spend more than $100 billion annually on personal goods and services from computers to travel to credit cards. Almost all teachers have credit cards and more than 90% of teachers reported that they had traveled in the past year. Nearly all use the Internet at home and are likely prospects for Internet shopping.
 

Get Me the Car Applicants

June 16, 2008

New List - Get Me the Car Applicants - Impulse Media - Description: This file contains consum­ers who have gone online to research financing prior to purchasing their next vehicle. They complete an applicationonline. About 50% are married, and women outnumber men 70% to 30%. Average income of prospects is $30,000.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com



CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

 

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.


In This Issue

Online Exclusive Feature

Adam Turinas, EVP of client development at Organic, shares his 2009 digital marketing predictions. Click here to read. 

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