Princess Cruises has added the Alterian Marketing Services Platform to its mix of marketing tools. The cruise line has had a relationship with Alterian since 2003 and started using the company's advanced analytics tool in 2007.
Hoover's Inc. has added 2 million names to its database of professional contacts and unveiled enhancements to its site. The business information company now boasts more than 34 million contacts from more than 26 million companies, and plans to add millions more on a quarterly basis throughout the year.
Crate and Barrel has renewed its contract with Alliance Data Systems Corp., signing a multiyear agreement to continue receiving private label credit card services.
Virgin Atlantic has launched an outreach initiative to lure fliers stranded by the grounding of British business-only airline Silverjet. Passengers with tickets to fly Silverjet from June 6-June 30 are being offered special one-way fares if they trade for Virgin tickets on the same date and route.
By integrating their Web sites with easily configured telephone applications, small and midsize businesses (SMBs) can increase lead conversion and close more business.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
There have been many new advances in computer technolÂogy, allowing for new methods of selecting address lists geographically. Many database marketers and list compilers, however, still restrict their geographical selections to ZIP codes, counties or city names.
