February 15, 2012

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News

Current events reign as popular spam messaging

June 10, 2008

Most spam messages last month played on consumers' economic fears or concern for victims of disasters abroad, according to Symantec's monthly State of Spam report.
 

Images not always rendering in consumer inboxes: EEC

June 09, 2008

Image blocking in e-mail servers is a common practice at the ISP level, including Microsoft's MSN Hotmail and Google's Gmail, but e-mail marketers are not totally optimized for this effort, according to a new study by the DMA's Email Experience Council (EEC).
 

AOTA attendees balance service, privacy

June 09, 2008

As behavioral advertising and Web 2.0 have become the norm online, more businesses that interact with consumers are faced with drawing the lines between appropriate advertising and potentially invading customer privacy.
 

MySpace confronts spammers: AOTA Keynote

June 05, 2008

Spamming is a huge issue online, and as soon as a new technology comes in to block it, it seems another spammer has popped up with a new way to sneak illegal messaging in. But this doesn't stop industry leaders from fighting back in a number of ways to make sure consumers are protected and that their sites are not compromised.
 

DMNews' Essential Guide to E-mail Marketing

Design for your eight e-mail audiences

Stefan Pollard, director of consulting services, EmailLabs June 10, 2008

As a marketer, you might send one identical message per campaign to a highly targeted list of active recipients, but it will still be seen by eight different e-mail audiences, each of whom reads and responds to your message in a different way. So it's vital to find a design that appeals to as many of those audiences as possible.
 

The DMNews Essential Guide to E-mail Marketing is now online

October 29, 2007

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Click on the image or headline to download it.
 

Column


The e-mail imperative in a down market: Don't sell, engage

Huw Griffiths, marketing director, Campaigner June 10, 2008

In a down market, sales people face longer close times and increased competition. Marketers' first instinct under these challenging conditions may be to increase the frequency of their e-mail marketing campaigns and focus more on hard sell tactics such as coupons, discounts and special offers.
 

Lists and Databases


Small Business Solution Journal Email

June 11, 2008

E-mail - Small Business Solution Journal Email - MeritDirect - Description: This file contains C-level managers and small business entre­preneurs who subscribe to the Small Business Solution e-Newsletter from Solution Publishing, which includes relevant industry news, case studies and best practices.
 



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