October 7, 2008

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Today's News

DM Days keynote focuses on authenticity

Lauren Bell June 10, 2008

In his introduction of this morning's keynote speaker at DM Days, DMA president John Greco spoke of direct marketing as a tradition in transition. Speaker Ted Leonsis, vice chairman emeritus of AOL and chairman of Clearspring Technologies, elaborated on this idea in his address, titled Shift Happens: Customers take charge," by outlining changes in consumer media consumption and what they mean for marketers.
 

Webloyalty buy takes aim at shopping cart abandonment

Bryan Yurcan June 10, 2008

Webloyalty, an online marketing services company, has acquired San Francisco-based online payment platform company Lift Media. Terms of the deal were not disclosed.
 

Dell's Davinci renames itself Enfatico

Dianna Dilworth June 10, 2008

WPP's Project Da Vinci, the global marketing services firm being built up for Dell Inc. has renamed itself Enfatico, based on the musical notation which means to play each note "with emphasis" or "emphatically."
 

DM Days: Improve customers' online experience and see greater conversions

Ellen Keohane June 10, 2008

A better user experience on a Web site can translate into greater conversion rates, said John Nardone, CEO of X Plus One, a digital marketing company, at a session today at the DM Days conference in New York.
 

Current events reign as popular spam messaging

Dianna Dilworth June 10, 2008

Most spam messages last month played on consumers' economic fears or concern for victims of disasters abroad, according to Symantec's monthly State of Spam report.
 

Newlywed list new to market

Bryan Yurcan June 10, 2008

ListSolutions has introduced the A Walk Down The Aisle list to the market.This file features husbands and wives who have not yet celebrated their first anniversaries. These are individuals who are likely looking for products to help them establish their new life together as a joint household
 

In This Week's Print Edition

Not easy being green

Melanie Shortman Tuazon June 09, 2008

Using environmental issues to market brands requires a delicate balance between informing and preaching, Melanie Shortman Tuazon reports.
 

Improve mailing list measurement

June 09, 2008

Every campaign using lists requires proper measurement — after all, marketers need to learn from their results in order to do better. Four industry experts share their insight.
 

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Today's lists and databases

Business Executives at Postal Address Masterfile from Forbes.com

June 11, 2008

New List - Business Executives at Postal Address Masterfile from Forbes.com - Statlistics - Description: This file contains addresses of business executives — including chair­men, CEOs, CFOs, presidents, VPs and other senior management — that have been multisourced from various Forbes.com products and services, including newsletters, magazines, events, promo­tions and Web sites.
 

America's Voice — Oregon Registered Voters

June 11, 2008

New List - America's Voice — Oregon Registered Voters - Political Fundraising Lists - Description: This file contains concerned individuals in the state of Oregon who keep themselves versed on today's cur­rent affairs and make their voice heard. Many are involved in contributing their time through volunteer efforts while oth­ers contribute their hard earned dollars to candidates and causes who promote their views and values. These individuals are an excellent target audience for political campaigns, fundraising, volunteer work and periodicals.
 

SportsField Management Magazine

June 11, 2008

New List - SportsField Management Magazine - Direct Media - Description: This file contains owners, managers, supervisors, laborers and coaches. SportsField Management maga­zine provides readers with up-to-date industry news, product information, trade shows and articles tailored to specific regional needs. Readers are responsible for the care, maintenance and manage­ment of professional, college, high school, municipal and resort sports complexes and arenas.
 

Inside Adobe InDesign Postal List from Eli Journals

June 12, 2008

New List - Inside Adobe InDesign Postal List from Eli Journals - Worldata - Description: This file contains creative individuals, such as graphic designers, production artists and prepress profes­sionals who use Adobe InDesign to create newsletters, advertisements, books, brochures and other marketing materi­als. They read Inside Adobe InDesign to develop new skills and learn how to fully utilize their desktop publishing program. It is a monthly publication with informa­tion and expert advice on how to use InDesign's features, designed to give read­ers the knowledge and ability to produce high-quality, creative publications.
 

Classifieds




Web Business Analyst
Senior Retention Manager

Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!!

Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests!

Our career site is located at: http://unitedonline.com/careers/index.html


Sales Professional

Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net



Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



In This Issue

Online Exclusive Feature

An industry expert shares three tips on how to boost your response quickly and cheaply. Click here to read. 

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