When we talk about next generation search, thought leaders assess better means of indexing images, video and audio. Talk moves to searching from devices beyond the desktop, from cell phones to TV remote controls. But rarely do we ever go beyond the online constraints to understand the most valuable of all search data: the offline search.
Yahoo and Google have entered into a non-exclusive ad services agreement which will give Yahoo the ability to use Google's AdSense for Search and AdSense for content advertising programs in the US and Canada.
Fashion products tend to be seasonal and have short life cycles, so the items Neiman Marcus Direct sells on its Web sites are constantly changing, said Luis Fernandez, VP of marketing for Neiman Marcus Direct.
The latest version of Google Trends, which allows users to see how popular specific search terms are across the Internet, has been met with tempered enthusiasm by search marketers.
Internet marketing firm SendTec launched a new search engine marketing (SEM) and performance consulting division called SEMpc this week. According to the SendTec, the new division is geared toward providing services to midsize to large companies that manage SEM campaigns in-house.
Michael Hubbard, CEO, Media Two Interactive June 09, 2008
A well-rounded media mix is essential to any marketing campaign, because no channel alone will have the same results as several channels working together and supporting each other.
The DMNews Essential Guide to Search Engine Marketing
Anne Baker, VP of marketing, Action Engine Corp. June 09, 2008
We all love the concept of mobile search. For today's busy mobile professional, it is reassuring and convenient to have all the information the Internet can hold just a few mobile-phone clicks away.
